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Latest news from The Drum

Meet Grizzler, the Nikon ‘Phodographer’ who takes a pic every time he’s excited
Posted on Wednesday May 27, 2015

Nikon has hooked up a heart rate sensor and camera to Grizzler the dog to capture the moments of the day that excite him.

Using a photography method called Heartography, Grizzler the Border Collie would capture an image from a chest mounted camera every time he gets excited or happy, granting viewers an insight into the dog’s daily ups and downs.

On Heartography, a Nikon statement read: “Photos can capture the world's beauty within a single frame, and photographers translate what they feel into what others can see.

"With a device that reacts to increased heart rates, we can literally connect emotions to every photo.”

Grizzle's raised heart rate would set off the chest mounted camera via a Bluetooth connection. Nikon admitted that "due to Grizzler's high energy and active movements, several shots were blurred, so we only picked the best shots to be featured in this video".

Check out Grizzler’s work in detail on the Nikon microsite here.

Magnum to light London Eye pink or black in grand finale to Regent Street summer party
Posted on Wednesday May 27, 2015

Magnum has announced plans to take over London’s Regent Street on Sunday 31 May to celebrate the launch of its limited edition flavours with a summer street party.

To bring both ice creams' – Magnum Pink Raspberry and Magnum Black Espresso – personalities to life Magnum has collaborated with Mollie King of The Saturdays to create ‘The Magnum Emporium’ which will include a floral garden and sultry jazz club.

In addition to The Magnum Emporium guests will be treated to dance performances, a catwalk show, themed cocktails at nearby restaurants, and complimentary freshly dipped Magnums.

Nicola Rolfe, brand manager for Magum at Unilever UK, said the day, which will end with visitors deciding whether to light the London Eye black or pink by tweeting #London and #MagnumPink or #MagnumBlack, will be a “fantastic celebration of our two newest variants”.

The Regent Street Takeover is part of a heavy weight 360 degree marketing campaign promoting the limited edition flavours which launched in February 2015.  

Domino’s promotes Joe Jordan to chief marketing officer
Posted on Wednesday May 27, 2015

Global chain Domino’s Pizza has named Joe Jordon as vice president-chief marketing officer (CMO) amid a reshuffling of its US senior marketing team.

Other promotions announced by the company include Dennis Maloney as vice president-chief digital officer, Julia Oswald as vice president-head of strategy and insights, Domino’s USA and Debbie Sweeney, vice president of national field and Team USA marketing.

Russell Weiner, president of Domino’s USA, said: "Domino's has always had an incredible team of operators, marketers, insights, development and training professionals, and now, we will be able to take advantage of these key leaders' strengths more than ever.”

Jordan most recently served as vice president of field marketing for the pizza chain. He joined Domino’s in 2011 as vice president of marketing innovation, where he led the development and launch of the ‘Handmade Pan Pizza.’

Previously, he has held marketing positions at companies including Unilever and PepsiCo.

Grant’s eyes international expansion launching campaign specifically for Africa
Posted on Wednesday May 27, 2015

Scotch whisky brand Grant’s has launched a TV campaign set to be shown exclusively on TV across Sub-Saharan Africa from May.

Shot in Johannesburg, South Africa, #IOUAfrica challenges the notion of individual success and reflects the reality that no one makes it very far in life without a little help but we can find it hard to express our gratitude.

“We know that guys find it easier to show gratitude through physical actions rather than vocalising it and wanted to bring that to life in our latest TV commercial. From a fist bump or a knowing nod to buying a good friend a Grant’s, the spot brings to life the notion that actions truly do speak louder than words,” commented Julie Pender, Grant’s global marketing manager.

Muiris Ó’Riada, head of marketing for IMEA, William Grant & Sons, added: “2015 has been a very exciting year for Grant’s in Africa with the launch of Grant’s Select Reserve, our new premium whisky developed specifically for African consumers, and now the launch of our new African TV ad. We are excited about the premium whisky opportunity in the region and look forward to continuing the roll out of our aggressive growth plans across the year.”

#IOUAfrica features a track from African rappers M.ANIFEST and HHP with digital activity and PR across 2015 supporting the TV push,.

Brewers step up efforts to reignite Britain’s love of beer
Posted on Wednesday May 27, 2015

The nation’s biggest brewers are redoubling efforts to woo non-beer lovers with the next phase of their joint-marketing push that will introduce a flurry of digital and shopper advertising initiatives into the mix.

Activity will continue to be branded under the Britain’s Beer Alliance banner and looks to build further awareness around the “Let there be Beer” strapline. Devised as more of an educational push rather than straight up sales drive, the latest wave of promotions come six months after the revamped alliance of AB InBev, SAB Miller, Heineken, Molson Coors and Carlsberg.

In that time, the venture has expanded its digital expertise and formed stronger ties with retailers, both of which will come to the fore this summer.

The digital aspect of the plan comes in the form of the Beer Explorer online tool for users to discover beers by style and tasting notes and work out which is best for them, away from the daunting alcohol aisles in supermarkets. New beer drinkers are the tool’s primarily focus with the design laid out in such a way that it could include other ways of discovery such as location, food matches and by stockist.

The tool is effectively an evolution of the #BeerMatch tool from last year, whereby users were given instant sommelier-recommended beer match to the UK’s top dishes via Twitter.

Alongside the online push, the campaign’s first digital outdoor ads will also be a crucial component. People will be targted ads later in the summer between 4-7pm as they think about what they are going to eat that evening. The creative chimes with the campaign’s revived TV advert, showcasing the versatility of beer through a range of meal occasions where it could a perfect accompaniment. A second ad displays the wide range of styles of beer in their specific glassware through a series of rotating visuals.  

The Beer Alliance has also strengthened its ties to Tesco after its first efforts with the retailer boosted dwell time in the beer aisle by 25 per cent as well as “positive shopper feedback and increased engagement”, the brewers claim. The successes have informed a nationwide push across all Tesco stores that will push different beers with BBQ foods. Other ads will support Tesco’s Spring Drinks promotion, playing up the taste of the featured beer styles.

The activity serves as the beer industry’s second stab at a collective attempt to kickstart slow sales. The first effort was banned six months after it launched in 2013 for implying alcohol improves popularity and had a limited effect on alcohol sales in the UK. It was slammed at the time by industry observers for failing to show the breadth and depth of the category.

A combination of healthier consumption habits among consumers and the popularity of spirits and craft beers as an alternative to mainstream brews has forced brewers to reassess their marketing tactics. From packaging to experiential events, sweeter beers to non-alcoholic ones, the likes of Heineken, SABMiller, Carlsberg and Molson Coors are developing more holistic strategies to reach new audiences, particularly women and younger drinkers.

Their efforts appear to be paying off with British beer sales in the UK up for the first time in ten years though part of this has likely come from the explosion of the craft beer segment. Total beer sales rose 1.3 per cent last year, according to the British Beer and Pub Association. Sales from shops overtook those from pubs and clubs in the period for the first time on record.

David Cunningham, programme director of There's A Beer For That, said the campaign has gone from “strength to strength” since it launched last October.

The industry as a whole is going through an exciting period of renaissance with the category in growth for first time in ten years,” he added. With 58 members of Britain's Beer Alliance, we're stronger and more widely supported than we have ever been before and look forward to gaining even more momentum over the next few months."

Friday taps Tom Robinson for director of talent role
Posted on Wednesday May 27, 2015

Digital agency Friday has appointed Tom Robinson as director of talent.

He joins from strategic outsourcing firm Mitie after almost 10 years of service, most recently as head of talent for its client services offering.

Commenting on the appointment, Friday's chief executive Alex Wright said: "Robinson has a strong track record in driving organisational learning and development and sustaining vibrant, high-performing culture.

“He demonstrates deep expertise, great ambition for the people of Friday and a touch of playful irreverence – a perfect fit for our leadership team." 

Robinson asserted that he was looking forward to “diving into” his new role, to help attract and develop “world-class talent”.

Friday has recently bolstered its senior team, bringing in Huge’s managing director Alex Mecklenburg as client partner. The consultancy has also brought onboard Eldelman’s Liz Keller as head of strategy, whilst Mike Horwath has taken on the role of delivery director.

Dunkin Donuts replaces Snapple as ‘America’s Got Talent’ backer
Posted on Wednesday May 27, 2015

Dunkin Donuts has replaced Snapple as the main brand backing NBC's ‘America’s Got Talent.’

Dunkin’s promotion during the upcoming season will be far more conspicuous than Snapple’s, with Dunkin Donuts branded cups appearing in front of the four celebrity judges each episode, a branded social media push, branded segments, and a Dunkin Lounge, which will feature mid-show performances.

“’America's Got Talent’ and Dunkin’ Donuts are both iconic brands that celebrate the American spirit. Together, we were able to create an authentic relationship with our audience as well as the show's cast and crew,” said Alison Tarrant, executive vice president of NBC’s Client Solutions Group..

The deal will mean a sharp spike in exposure for the coffee and donut chain, which is already considered to be the seventh most popular fast-food restaurant in the country.

Vox Media acquires Re/Code
Posted on Wednesday May 27, 2015

Vox Media has acquired online magazine Re/Code for an undisclosed sum.

Re/Code, which covers major tech and media news, was launched in 2014 by journalists Kara Swisher and Walt Mossberg.

“Vox Media has built some of the leading media brands of the digital generation by empowering the most talented voices -- from our beginnings as a network of sports bloggers at SB Nation, through the launches of The Verge, Polygon and Vox.com, as well as our successful integration of Eater, Curbed and Racked,” said Jim Bankoff Vox’s chief executive.  

“Kara, Walt, and the Re/code team embody this same exceptional digital-first approach to journalism, continuing to set the highest bar for tech business coverage.”

Re/code, while popular, is relatively young and according to Vox, will benefit from Vox’s established infrastructure and resources.

Eventually, Re/code will transfer over to Chorus, Vox Media’s proprietary platform.

 

Vodafone champions mobile to increase small-scale farmer output in India
Posted on Wednesday May 27, 2015

Six simple mobile services could boost the incomes of 70 million Indian farmers by $9bn by 2020, according to research from Vodafone. 

The mobile network, which conducted the 'Connected Farming in India' report with Accenture, revealed that the introduction of six mobile services could help improve the input of small-scale farmers iin the country. 

The development of agricultural information on mobile to provide weather reports and farming tutorials, digital receipt ledgers to help make supply chains more transparent, easier mobile payments and loans, and smartphone-enabled apps were all listed as opportunities that could hit this target.

Also touted was a move away from paper documentation, with field audits and supply chain documents to be made accessible via mobile.

Serpil Timuray, Vodafone chief executive for the Africa, Middle East and Asia Pacific region, said: “One-third of humanity relies on food grown by 500 million smallholder farmers with less than two hectares of land… mobile has a critically important role to play in increasing agricultural resilience and enhancing quality of life for some of the poorest people on earth.

“Our experience in Turkey has demonstrated how mobile services can transform farmers’ ability to increase crop yields, improve efficiency and grow farm gate incomes.”

She concluded: “As the global population continues to expand, farmers have an urgent need to produce ever-increasing amounts of food…  Smart and forward-looking initiatives such as the Vodafone Farmers’ Club concept can make a real difference in addressing the global challenge of food production and security.”

Vodafone estimates that in India, around 62 per cent of farmers own less than one hectare of land, significantly increasing their exposure to the effects of crop failure, pests, disease and volatile market pricing.

It theorises that the development of mobile services could ease food production, increasing the average wage for two-thirds of Indian farmers by $128 a year.

This follows Vodafone being named the UK’s highest valued brand in the annual Brandz report.

US Ad of the Week: Samsung - Right At Home
Posted on Wednesday May 27, 2015

Kristen Bell and Dax Shepard charm viewers as they prepare for a dinner party in their latest ad for Samsung, which has been voted by US Creative Department readers as Ad of the Week.

The spot features the celeb couple using Samsung’s kitchen, laundry, and cleaning appliances while they prepare for their guests to arrive.

It pokes fun at just how exhausting prepping for a simple dinner party can be, as Bell makes both ‘gluten-free’ and ‘vegan-free’ dishes and Shepard is forced to do a last-minute clothes swap after being involved in a ‘natural disaster mid-diaper change.’

Created by McKinney, the tagline for the video is ‘The Next Big Thing is Here.’

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

Credits:

Brand: Samsung
Title: Right At Home

Agency: McKinney
Agency Website: http://mckinney.com/
Chief Creative Officer: Jonathan Cude
Art Director/ACD: Will Dean
Copywriters: Robyn Gunn
Additional Credits: SVP, Director of Broadcast Production: Regina Brizollara
SVP, Executive Producer: Naomi Newman
VP, Group Account Director: Katie Clark
Account Director: Shana Bellot
Account Executive: John Sokolowski
VP Broadcast Business Affairs Manager: Laura Gearino
Head of Account Planning: Walt Barron
Project Manager: Mark Gozzo
Project Coordinator: Kyle Kraft
Production Company: Independent Media, Inc.
Executive Producer: Susanne Preissler
Director: Tucker Gates
Line Producer: Karen Rohrbacher
Editing Company: Cosmo Street
Executive Producer: Yvette Sears
Producer: Jaclyn Paris
Editors: Tessa Davis / Justin Trovato
VFX: Suspect
Head of Production: Tsiliana Jolson
Licensed Music: I DO, The Marvelows
Published: May 2015