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Latest news from The Drum

The future will be televised (in seconds, on mobile)
Posted on Friday May 29, 2015

The seminal Internet Trends report by Mary Meeker, an annual release that has become the stuff of legend, landed on my digital doorstep this week. Naturally, I skim-read it via mobile, on the go. Those damn millennials huh.

Meeker, since 2001, has built a reputation as an online oracle with the ability to factualise much talked about online trends. Many of the technology trends Meeker has covered as being innovative at the time are now mainstay, or antiquated, showing how far tech and marketing techniques have evolved in the 14 years since Meeker’s reporting began.

We’re now in the era of the mobile-first generation; online anywhere and everywhere, always filtering, content consumers. Meeker debuts short-form video this year as one of her accelerating bright spots for brands to get excited about. 

Adform hires Carat’s global digital boss Anthony Rhind as chief strategy officer
Posted on Friday May 29, 2015

Adtech firm Adform has appointed Carat’s global chief digital officer Anthony Rhind to the newly created role of chief strategy officer.

Anthony has been in the industry more than 20 years. He has been leading global digital strategy at Carat since March 2014, prior to this he was global chief executive at Havas Digital.  

Rhind described the adtech environment as "incredibly dynamic” and predicted there to be an “increasingly pervasive deployment” and strategic use of technology and data by media companies.

“I am convinced Adform has the talent and the organisation to enable its clients and partners to operate their digital platforms most effectively and to help them to innovate fast. The chance to influence the roadmap of a technology company with 300 developers in Europe was too exciting to turn down. I hope my 20 years in the agency world will complement the exceptional team already in place, the fast evolving consumer behaviour and marketing opportunities means nobody can be complacent ... change is the only constant!''

Adform works with media agencies, trading desks, advertisers and publishers multi-screen brand advertising formats. Its tech stack includes a demand side platform, third party ad server, data management platform, private marketplace, programmatic publisher ad server and creative suite.

Net.Works. co-working space appoints Rooster PR
Posted on Friday May 29, 2015

Net.Works., an organisation offering flexible co-working spaces and private studios for small businesses and professionals in London, has appointed Rooster to handle its PR and media activity.

Located in a former bookbinders in Islington, Net.Works. contains 18 private studios, each accommodating between three and 30 people; a shared office workspace with 28 desks, which can be rented out individually or in groups; hot-desking workspace in SL28, London’s first members only coffee shop; and three meeting rooms.

Tania Adir, co-founder of Net.Works., said “The launch comes at a time when co-working spaces are very much the trend, but more importantly, are very much the need in London. We have created a scalable working space for businesses looking to establish themselves and at the same time, provide our clients with a relaxed environment working alongside likeminded individuals. It’s a proposition that fosters a sense of community among members and generates genuine leads for clients and their businesses.”

James Brooke of Rooster PR said:  “From the moment I sat down with co-founders Tania and Gal Adir, I knew this was a rare opportunity to launch a new challenger brand in the traditionally ‘beige’ co-working office space market. Spearheaded by Tania, they’ve designed a cool space that is ideal for London’s exploding tech scene. Alongside an integrated PR and social media campaign, we’ll be publicising the calendar of powerful onsite networking events.”

Net.Works. provides members with 24/7 access to the workspace facilities.

The Drum's MOMAs: Watch the winners' acceptance speeches
Posted on Friday May 29, 2015

The Drum's annual Marketing on Mobile Awards (MOMAs) took place in London last night, with the NHS collecting the Grand Prix for its Patient Access App and Carat taking home the Chairman's Award for its 'Quest for the Chocovore Idol' campaign for Kellogg's.

The awards celebrates the most effective mobile work and rewards the most innovative companies in the industry. 

A full list of this year's winners can be found here

We've handily rounded up all the winners' speeches from the evening, scroll down to take a look.

OMD chief Nikki Mendonça joins IAB Europe board
Posted on Friday May 29, 2015

The Internet Advertising Bureau (IAB) Europe has appointed Nikki Mendonça, president of OMD EMEA, to its board.

Mendonça currently presides over 5,000 employees across 80 offices in 63 markets, and oversees $19bn in ad spend from global brands such as Renault, PepsiCo, Liberty Global and Walt Disney.

She said 2015 is a “pivotal” year to be appointed to the IAB Europe Board as the EU digital market continues to grow. It has doubled in the last five years, growing 11.6 per cent in the last year to €30.6bn.

“And with the European Commission’s plans to drive a digital single market strategy for Europe by addressing regulatory fragmentation and accelerating a more borderless, democratised and entrepreneurial framework across the region, this is set to be a landmark year,” she said.

Mendonça will work closely with the other members of the board, including Google, Microsoft and AppNexus, to promote the values of IAB Europe.

“Defining practices and focusing on the business of standardisation and measurement across markets, the raison d’être of IAB Europe, is going to be critically important to advertisers as we sprint towards new disruptive business models anchored in e-commerce and m-commerce,” she continued.

“Leveraging the digital ecosystem has the potential to add a €415bn contribution to our European GDP numbers, reinforcing our position as the largest trading bloc in the world. I am thrilled to play a part in the conversation.”

Brand of the Day: Google
Posted on Friday May 29, 2015

Today we feature Google, a tech giant that made major announcements at its I/O Conference earlier today that may threaten competitor, Apple

1) The Brand

Google began as a search tool, but has grown into much more since being founded almost a decade ago. After moving to Palo Alto in the heart of silicon valley, the tech giant has dominated all aspects of society, from advertising to energy to geolocation.

2) Brillo

At this year’s conference, Google unveiled Brillo, a smart operating system that allows internet-enabled devices to communicate with each other. The brand's vice president, Sundar Pichai called it “Android, polished down (with) an end-to-end functioning operating system.” In essence, Brillo will eventually be able to connect your entire home, bringing you into the science fiction future you’d always hoped for.

3) Android Pay

One of Google’s biggest announcements was of a payment system that is set to rival Apple Pay. It has partnered with wireless providers, payment networks, retailers and banks to refine its capabilities in the very promising mobile payment marketplace. Named Android Pay, the service will be available in coming months and will work on Android phones work on any system operating KitKat and above.

4) Photos App

In another blow to Apple, Google unveiled a photo app with unlimited storage. The Photos app promises to organize photos across all devices and will offer free unlimited cloud services for all photos and videos – a huge improvement over Apple’s 5GB limit.

5) Looking forward

With these announcement, Google has shown that it has no plans of slowing down. The conglomerate will continue to expand and meet consumer needs, with mobile, internet, and tech

RNLI opens tap water-only bar H2Only in East London
Posted on Friday May 29, 2015

H2Only, a bar that only serves tap water, has opened its doors in Shoreditch, East London.

Set up by the Royal National Lifeboat Institution, the pop-up aims to raise awareness for the coastal charity that relies on public donations and forms part of a wider H2Only campaign that encourages people to give up costly drinks like coffee and alcohol.

RNLI head Andy Mayo, commented: “We rely on public funding to help us stay on the water rescuing anyone who needs our help, so we’re asking people to stay on the water themselves for 10 days.

“Our temporary bar is a fun, cheap way to recruit Londoners and raise awareness of the amazing work the RNLI does.”

The bar itself features a single cold tap and cardboard cups for customers to drink from.

Restaurant owner dishes out scathing comeback to unfavourable TripAdvisor review
Posted on Friday May 29, 2015

Steve Bothwell, the owner of Café 52 in Aberdeen, has become an internet sensation following his scathing TripAdvisor response to an unfavourable review.

Now doing the rounds on social media the sarcastic reply praises the complainant for their “remarkably creative piece of writing”.

Posting under the username injured2015 the complainant claims “one of our party was cut by broken glass that a waitress dropped” and calls the restaurant out for not providing antiseptic wipes and taking a plaster away from the table before it could be used.

“At no point did the manager apologise for this incident nor did he offer any form of recompense at the end of the meal we suggested a gesture of good will but he was still reluctant,” reads the review.

However, Bothwell hit back at the claims with a list of six points to “clarify the actual situation” and the injury which he described as a “half-inch scratch”.

“Your colleague’s leg suffered a half-inch scratch from a broken glass that hit the floor. It’s not unusual for a member of the waiting staff to drop something in the hospitality industry…Your colleague was tended to immediately and a drum of antiseptic wipes (contents 200) were put on the table and several wipes (better safe than sorry!) were used to treat the wound,” he wrote.

“Thereafter a clean dry towel with crushed ice was put around the leg of the alleged victim (just in case the leg swelled up to the size of Saturn, resulting in a lunar explosion). The alleged victim was offered a choice of plasters; however we were out of ‘does this plaster match my outfit’ variety, so it was either skin coloured plasters or the bright blue ones. The skin tone plasters seemed to do the job.”

The response adds that he made “regular appearances” at the table during the meal and “made sure the leg wasn’t going to drop off and there wasn’t a sea of blood flooding down the middle of the restaurant.”

Last summer a TripAdvisor critic was threatened with legal action after leaving a “nasty” and “libellous” review on the site.

Need to Know – The latest US media & marketing news: Amazon to launch own food line, Apple snaps up Metaio & Google unveils VR kit
Posted on Friday May 29, 2015

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Amazon is getting ready to launch its own line of food and household products, says Business Insider. The items will reportedly fall under the retailer's Elements brand. The firm has already filed for paperwork to get trademark protection in more than 20 product categories, including milk, coffee, soup, pasta, and water, as well as household products such as razors and cleaners.

2. Apple has acquired German augmented-reality company Metaio, asserts the Wall Street Journal. Commenting on the buy, the Silicon Valley behemoth issued a characteristically aloof response, saying it wasn't going to discuss its "purpose or plans". Metaio has recently worked with Google on a technology that allows people to make any real world surface into a virtual touch screen

3. Speaking of the virtual world, Google unveiled its virtual reality filmmaking kit, Google Jump, at its I/O developer conference on Thursday, writes Mashable. The set consists of three parts: the camera rig itself, software that automatically assembles and processes footage, and a player. 

4. The search giant also launched an attack on Facebook's mobile ad goldmine with a raft of new services and features, claims Forbes. The new updates will make it easier for marketers and developers to purchase ads from app downloads on mobile devices which can be displayed across Google's search pages, YouTube, the Play app store and its networks of third-party sites and apps.

5. Uber has unveiled plans for a new $50bn HQ in San Francisco, reports Time. The offices, located in Mission Bay, are expected to open by late 2017 or early 2018. Drawings show plans for a six-story building and an 11-story building connected by futuristic glass walkways.

6. Trevor Noah will make his debut on The Daily Show on 28 Sept, notes Adweek. Comedy Central announced, via a trailer, that the South African comedian won't appear on the screen until seven-and-a-half-weeks after Jon Stewart's final appearance

7. A US judge has ruled that Yahoo must face class a nationwide class-action lawsuit over accusations it illegally intercepted the content of emails sent to its subscribers, and used the information to boost ad revenue. According to Reuters those affected may sue as a group under the federal Stored Communications Act for alleged privacy violations.

8. And Kellogg's has been ranked as the most reputable US company by consumers, says MediaPost. The brand jumped 10 spots from last year to take the top spot in the Reputation Institute's 2015 rankings, and was closely followed by Lego, Fruit of the Loom and the Campbell Soup Company.

Stay in the media and marketing news loop at and to receive The Drum's US Daily Newsletter sign up here.

We're approaching the final frontier for interface: the melding of man and machine
Posted on Friday May 29, 2015

In 1997, IBM supercomputer Deep Blue overwhelmed chess grandmaster Garry Kasparov in game six of their famous man vs. machine battle. What happened next was equally remarkable.

Rather than slump into existential despair, Kasparov – impressed by his opponent’s limitless move knowledge – instigated the ‘advanced chess’ tournaments, also dubbed ‘centaur’ because of their hybrid nature: computers brought the brute horsepower of foreseeing thousands of moves but, crucially, humans made the final intuitive choices. This sage man/machine combination proved irresistible.

In tech conferences 20 years later, this story resonates strongly. Our relationship with technology is maturing beyond adversarial ‘man vs machine’ concepts – with closer integration across many fields. From the sharing economy and internet of things to augmented reality, AI and even biometrics, we are moving from finding a role for technology in a human world towards finding a human role in a world of technology.

Intel’s chief anthropologist, Dr Genevieve Bell, says technology’s role is “to keep us in flow”. This is supported by the interface of tech growing ever closer to our person: from mobiles to wearables, biometrics and even physical augmentation. In many ways, ‘humanity’ is the final frontier for interface; it is as much about putting tech on – and into – our bodies as it is about giving technology a more human touch.

We see this in Uber, the best day-to-day example of tech keeping us in flow. While there are tensions around ‘taking cabbies’ jobs’, Uber’s success speaks volumes. As per behavioural economics, people gravitate towards ease. While Malcolm Gladwell asked at SXSW 2015 “Is technological disintermediation killing the personal touch?”, Uber is already challenging this by ingeniously linking into your Spotify account to accompany your ride.

This, however, only hints at the personalised contextual potential of the internet of things. IoT is likely to make the personalised marketing vision of films such as Minority Report a reality with startling speed. The key, of course, will be making this personal and valuable – human.

IoT has an issue with its name; it feels like an obsession with connected ‘stuff’. The ‘Internet of You’ (coined by Jawbone’s CEO at CES 2015) is a more valuable vision; over time, wearables will become intrinsic, as controllers/sensors – again, the interface gets closer to home. On this note, I think players such as Google are making smart plays in terms of connecting valuable eco-systems – our homes, cars… our personal value hubs.

We then see the interface move closer still, moving towards a kind of ‘metaverse’ – a reality with no discernible difference between on- and offline. In this context, we will see increased biometrics where our bodies become our controllers, currency and passport to everywhere. We can already see this with gesture-based controllers like Myo, whose founder thinks we’re maybe five-10 years from powering them by body heat/kinetic energy – freeing us from being power-hungry ‘wall huggers’.

We can see this melding of man, machine and metaverse in every sphere: Augmented Reality (AR) with Microsoft’s HoloLens, and AI with its Siri-esque assistant, Cortana. This year, United Therapeutics CEO Martine Rothblatt spoke of the ultimate interface of man and machine as creating ‘mind clones’ of ourselves online. Her experiments with this include creating BINA48, a virtual clone of her girlfriend.

Far from being the nadir of mankind if we cross the final frontier of interface – genuinely melding man and machine, physically and mentally – this could be transformative. What started with a chess game could become the next giant leap for mankind. 

As Kasparov reflected in 1997: “We’re all playing ‘advanced chess’ these days, we just haven’t learned to appreciate it.”

Dan Machen is director of innovation at HeyHuman