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Latest news from The Drum

BBC re-jigs Wimbledon 2Day highlights show following viewer backlash
Posted on Monday July 06, 2015

The BBC has bowed to viewer pressure and re-jigged its unpopular Wimbledon2Day highlights show following a backlash from viewers who lamented the ‘awkward’ chat show format and clamoured for a return to concise analysis and focus on courtside action.

Changes being rolled out at the programme include moving the Wimbledon 2Day set back to the grounds of the All England Club and the removal of a recently introduced live audience.

For recent broadcasts the BBC chose to hire a private hospitality venue for its studio broadcasts, ignoring the hallowed turf of the club itself where the BBC has access to its own studios and rooftop terraces.

A BBC spokeswoman commented: “We said from the outset that Wimbledon 2Day would evolve throughout the Championship.

"Of course we listen to audience feedback and that helps to shape the changes we make. We have moved to a new location, on top of the centre court building, which gives an excellent backdrop of the heart of Wimbledon, as the Championship builds to its climax."

The BBC has not divulged how many complaints it has received from viewers in relation to the new Wimbledon format.

Creative Department: Featuring St Luke’s, Saatchi Masius, TBWA London and more
Posted on Monday July 06, 2015

Welcome to The Drum Creative Department, sponsored by Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (22 July) in the Creative Department spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 13 July to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.

TheLADbible to sponsor Manchester's Hyde United
Posted on Monday July 06, 2015

Entertainment and news website theLADbible has announced a shirt and stadium sponsorship deal for non-league club Hyde United, a Manchester club recently bought out by fans.

The deal will see the Walker Lane end at Hyde’s Ewen Fields Stadium renamed as TheLADbible end whilst the website will also become the official shirt sponsor for the Tigers during the 2015/16 season.

Arian Kalantari, co-founder of TheLADbible’s parent company 65twenty said: “We love the community feel and strength of support that Hyde United has built up amongst its fans, and the message that it sends. TheLADbible is a community in the same way and we have the same passion for supporting our community.

 “Hyde have a great sense of humour that comes through in their social feeds and they have already featured on TheLADbible in a way that our audience loved.*

Daz Mellor, director of Hyde United, added: “Football clubs like Hyde rely on sponsorship and It's good to see businesses like TheLADbible helping out non-league football clubs, they have a great team at their offices who have not only been helpful and supportive but like ourselves are keen to get involved and looking forward to the new season ahead.”

TheLADbible has offices in Manchester’s Dale Street and reaches more than 100m people a week.

Tesco appoints Periscopix to boost online sales performance
Posted on Monday July 06, 2015

Tesco has appointed performance marketing agency Periscopix, a Merkle company, to manage its paid search campaigns in UK and Ireland for its main Tesco grocery brand as well as its Tesco Mobile, F&F and Tesco Direct brands.

Periscopix was appointed to manage the campaign by Tesco based on the strength of its analytics relationship with Tesco and the high quality data driven work that it has delivered for the brand in the past.

The 12-month campaign will be spearheaded by Emma Welland, head of search at Periscopix, with work is expected to kick off this week. The agency will be utilising Google’s DoubleClick platform and its own in-house systems to deliver results for the brands. Google recently appointed Periscopix as its UK channel partner for its DoubleClick platform to support UK brands looking to increase their use of the DoubleClick online advertising platform.

The Tesco win comes shortly after Periscopix became Legal & General’s paid search and programmatic display agency, working alongside WPP-agencies, JWT and Wunderman, and a month after Tesco moved its £90m above-the-line advertising account into fellow WPP-owned agency, Mediacom.

Speaking of the appointment of Periscopix, Niall Walsh, head of performance marketing at Tesco, said: "We are delighted to be expanding our partnership with Periscopix. They have demonstrated themselves to be real industry innovators with an approach and culture that we felt was a great fit for Tesco and our ambitions in the channel." 

Periscopix senior vice president Marc Warren, added: “This is another major brand - like Legal and General - that has appointed Periscopix and WPP to work with a digital specialist agency to manage this increasingly complex and specialised market.

"We are thrilled to further develop our relationship with Tesco and this is a tremendously exciting opportunity for Periscopix, a Merkle company. Maximising the performance of Tesco’s search spend will be a hugely complex, dynamic and daunting project – exactly the type of huge challenge that our search superstars thrive on!  We would like to thank Niall and his team for the trust they have shown in appointing Periscopix and look forward to strengthening the relationship between the two companies even further.”

Periscopix, which employs more than 120 people in London, was recently acquired by the large US-based performance marketing agency Merkle, which has 14 offices across the US and employs 2,700 staff. Periscopix is the first of a series of international acquisitions being planned by Merkle in order to support its clients as they expand globally.

Telecom firm warns questions remain unanswered over abolition of data roaming charges
Posted on Monday July 06, 2015

Questions have been raised in relation to implementation of the abolition of data roaming charges throughout the European Union by the telecoms industry ahead of its planned implementation in June 2017.

Under the terms of the agreement a 14-month interim period will be established in which companies can still apply surcharges, albeit at a lesser rate than currently, a major breakthrough in years of campaigning to have cross border charges eliminated.

Casting some doubt on how well thought through these plans are however Dave Millet, of independent telecoms brokerage Equinox, asked: “What will happen to roaming charges elsewhere in the world?  In the past when European prices have come down data roaming costs in the rest of the world have gone up?”

Millett also drew attention to the lengthy two year wait for full implementation of the reforms, asking why the legislation applies only to data and not voice calls whilst musing whether the reform could impact upon the looming UK referendum on an EU exit.

In a further concern Millet asked: “What happens to people and businesses who are midway through a contract that includes data roaming bundles when the changes happen? Will the operators reduce the prices for the remainder of the contract?”

For now Millett’s queries remain unanswered whilst the EU fleshes out the detail of its commitment.

Telecom firm warns questions remain unanswered over abolition of data roaming charges
Posted on Monday July 06, 2015

Questions have been raised to the apparently good news that data roaming charges are to be abolished throughout the European Union by June 2017.

Under the terms of the agreement a 14-moth interim period will be established in which companies can still apply surcharges, albeit at a lesser rate than currently, a major breakthrough in years of campaigning to have cross border charges eliminated.

Pouring some cold water on the plans however Dave Millet, of independent telecoms brokerage Equinox, asked: “What will happen to roaming charges elsewhere in the world?  In the past when European prices have come down data roaming costs in the rest of the world have gone up?”

Millett also drew attention to the lengthy two year wait for full implementation of the reforms, asking why the legislation applies only to data and not voice calls whilst musing whether the reform could impact upon the looming UK referendum on an EU exit.

In a further concern Millet asked: “What happens to people and businesses who are midway through a contract that includes data roaming bundles when the changes happen? Will the operators reduce the prices for the remainder of the contract?”

For now Millett’s queries remain unanswered whilst the EU fleshes out the detail of its commitment.

Mobile Top 50 nominations launched to identify mobile industry's top individuals
Posted on Monday July 06, 2015

The Drum has launched nominations for its Mobile Top 50, a celebration of the 50 most influential players in mobile marketing.

The Mobile Top 50, in association with Millennial Media, is published to highlight the individuals excelling in the flourishing mobile space, and includes representatives from all corners of the industry – from brands and agencies to publishers and mobile telcos.

Last year's Top 50 was topped by James Hilton, global chief executive at M&C Saatchi Mobile.

The Mobile Top 50 will be published in September.

Nominations will remain open for two weeks. To nominate an individual for this year's Mobile Top 50, please complete this survey before 5.30pm on Friday 17 July or contact research@thedrum.com.

Apple has filed a patent for a new feature that could kill off mobile payment apps like Venmo, Paypal, and Square Cash
Posted on Monday July 06, 2015

Words by Lucy England, Business Insider

Apple Pay is missing one essential feature that it needs to stop people using other mobile payments apps: person to person transactions. 

But it looks like Apple is planning to change that. 

The company just filed a new patent that will let people send money to one another directly from their iPhone's Wallet, which has replaced the Passbook app, Patently Apple reports.

First, the user opens their Wallet app, chooses which of the credit cards stored there they want to use to make the payment, and type in the amount they would like to pay. The payment can be authenticated using a fingerprint or the iPhone's passcode. The system would also let the person paying pick the recipient from nearby iPhone users. Then, an encrypted payment "packet" is sent to the person receiving the payment, including the payment amount, verification and a payment "credential," which could represent the sender's credit card details.

Apple Pay is pretty hot on payment security already. When someone makes a purchase with Apple Pay at a store, they don't actually share their card details with the retailer. Instead, a "token" which corresponds with their account details is issued to authorise a payment. 

A third party — the user's bank or credit card provider — would complete the transaction, and the payee would get a notification to tell them the payment had gone through successfully.

Read the original article on Business Insider. Follow Business Insider on Twitter.
 

Chris Moyles returns to breakfast radio as new voice of XFM
Posted on Monday July 06, 2015

Former Radio 1 DJ Chris Moyles is to make a high-profile return to morning radio this September after being signed up to host the XFM breakfast show.

Moyles fronted Radio 1’s own breakfast show slot for eight years until his departure in 2012, gathering audiences of as much as 7.06m.

By mounting a return to the key prime time slot Moyles would be going head-to-head with his successor at Radio 1, Nick Grimshaw, for listeners.

The Sun on Sunday, which broke the story, quoted an unidentified source as confirming the move who said: “It's a massive coup for XFM to be able to sign Chris. He was enjoying not having all of the usual pressures and early starts that come with breakfast radio so bosses were well aware that they had to offer him a great deal to entice him back.

"He plans to spend the next two months developing ideas for the new show and how he wants the format to be. Chris will also take a networking trip to LA.”

XFM’s current breakfast time programme is fronted by comedian Jon Holmes.

Amazon promises more deals than Black Friday with one-day global sale
Posted on Monday July 06, 2015

Amazon is to offer members of its Prime service thousands of exclusive deals in a promotional stunt it claims will be bigger than the discounts it runs on the Black Friday shopping day. 

Prime Day launches next week (15 July), offering Prime members in the UK, Spain, Japan, Italy, Germany, Francs, Canada and Austria the chance to receive unlimited, fast, free delivery on certain items. The first deals will surface at midnight with new offers emerging as frequently as every ten minutes.

In the UK, Amazon customers will be able to join Prime before 8 July for £59 for the first year as part of the promotion. A nationwide photo contest will also trumpet the sale by inviting Prime members to submit pictures of moments that best captures how one of Prime's features has benefited them. Whether it's the perfect playlist to a summer BBQ or the arrival of a long-awaited gadget, members can submit their snaps to Prime Photos between 6 July and 15 July for the chance to win $100,000 to spend on Amazon.co.uk. Photos are shared on Amazon's social channels with the #PrimeLiving hashtag daily and one winner wull be selected from each country. Winners will also be invited to have their photos become screen savers on Amazon Fire TV. 

The move, along with the global sale, are Amazon's latest attempts to convert more of its customers into paid-up members of the Prime subscription service. Despite its dominance of the ecommerce space, the retailer has famously struggled to turn a profit. 

“Prime Day is a one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe. Members tell us every day how much they love

Prime and we will keep making it better,” said Amazon's vice president  for Prime Greg Greeley. “If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world.”

Since it launched in 2007, Prime's service has grown to 10 million eligible items for fast delivery and added a host of features including unlimited streaming of movies and access to 800,000 Kindle books. Last week, it launched one- hour delivery exclusively for Prime members in selected London postcodes.