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Welcome to Bristol Media

We are an industry led organisation, whose primary role is to facilitate collaboration and growth within our region, delivering projects, events and opportunities for almost 500 paying members.

Our Mission is to drive creativity and innovation across the southwest creative and media sectors, building the fame of the region.

New members are always welcome. Please enjoy our site and join one of the UK’s strongest creative communities.

Latest news from The Drum

LeBron James drops McDonald’s endorsement for pizza chain Blaze
Posted on Thursday October 08, 2015

NBA star LeBron James is not renewing his endorsement deal with McDonald’s and instead will become a spokesperson for fast casual pizza franchise Blaze.

According to ESPN, James has been an investor in Blaze since 2012 and has recently further committed to the pizza company by agreeing to be part of its marketing campaign. The company has nearly 100 locations.

James' business manager Maverick Carter told ESPN: "This move aligns with LeBron's brand and his history of helping companies grow faster and bigger as an equity partner.”

The terms of his stake have not been disclosed.

The Cleveland Cavaliers player has endorsement deals with a number of brands including Nike and Coca-Cola.

Extra Gum tells story of young couple in its latest heartwarming spot
Posted on Thursday October 08, 2015

Wrigley’s Extra Gum has unveiled a heartwarming film that tells the story of a young couple named Sarah and Juan who meet in high school when she offers a stick of Extra to him after he helps her pick up some of notebooks that she has dropped.

Created by Energy BBDO and directed by Rattling Stick’s Pete Riski, the two-minute film follows the couple from high school through college and their adult years as a cover of Elvis Presley’s ‘I Can’t Help Falling in Love’ plays.

The gum has its own subtle role in the story since Juan often draws memories of the two together on Extra wrappers, and incorporates them into his proposal to her.

The ad is a follow-up to Extra’s massively successful ‘Origami’ video that rolled out two years ago, which told a similarly sentimental story of a father’s relationship with his daughter. Both ads are part of the brand’s ‘Get Extra, give extra’ campaign which aims to send the message that small moments of sharing in life can end up leading to something extraordinary.

‘Origami’ has more than 2 million views on YouTube and according to the agency, helped drive double digit growth for the gum’s base business.

Its latest effort is the brand’s attempt to build on the initial success of the ‘Get Extra, give extra’ campaign. Shorter versions of the spot are set to debut on TV and online later this month.

Facebook testing emoji-like ‘reaction’ buttons in Ireland and Spain
Posted on Thursday October 08, 2015

Facebook has announced that it is beginning to test its ‘reaction’ buttons, which are emoji-like symbols that give users the chance to go beyond the ‘like’ button when it comes to expressing their feelings about posts on the platform.

The announcement comes after CEO Mark Zuckerburg discussed the social media giant’s plans to add a ‘dislike’ button last month and said that Facebook was looking for a way to give users the options to express emotions other than ‘liking.’

The buttons, which convey emotions such as ‘Love,’ ‘Sad,’ and ‘Angry,’ are currently being tested in Ireland and Spain.

In a blog post, the company said that the buttons will give businesses and publishers an opportunity to find out how people are reacting to the content they post.

It also said that they will have the same impact on ad delivery as ‘likes’ do.

The Drum shortlisted for five PPA Independent Publisher Awards
Posted on Thursday October 08, 2015

The Drum has been shortlisted for five PPA Independent Publisher Awards including Business Magazine of the Year.

The Drum has also been nominated for the sought after Media Brand of the Year award with the editorial team in the running to win Team of the Year.

“We're always very honoured to be award nominated by the PPA for what we do and everyone at The Drum is already very excited,” said The Drum editor Stephen Lepitak on learning of the nominations.

The Drum’s video series, Day Before Tomorrow, which debuted late last year has been recognised in the Creative Initiative of the Year category with The Drum Live put forward for PPA Event of the Year.

Lepitak added: “It's great to see the Day Before Tomorrow and The Drum Live be recognised especially as both projects were a lot of work and to hear that they pleased the judges is reward in itself.”

The awards take place on Wednesday 9 December at London’s The Brewery.  

Phil LaMarr and Ron Funches star in PSAs that encourage high school kids to prepare for college
Posted on Thursday October 08, 2015

Actor Phil LaMarr and comedian Ron Funches are starring in a series of PSAs for non-profit Get Schooled, which provides tools and information for high school students who need help with their college application process.

In partnership with the Ad Council and Viacom, which owns networks including MTV, Nickelodeon, and VH1, the PSAs use humor to encourage students to seek out free college resources at Get Schooled’s website.

The goal of the campaign is to make the jump from high school to college easier for the 71 per cent of students who consider college prep ‘very stressful,’ according to research from the Ad Council.

On the site, students can browse articles like ‘Pick The Right Classes In School’ that tell them what courses they should take before senior year if they want to meet the expectations of most colleges. It also features gif-filled BuzzFeed-like articles such as ‘The 6 Stages Of Studying.’

Students who need help navigating financial aid can read articles like ‘When Is Your FAFA Due?’ which details state-by-state which deadlines students should meet if they want to receive the most aid.

Lisa Sherman, president and CEO of the Ad Council, said: “While the vast majority of students say they hope to go to college, it’s concerning that only half feel prepared to do so. We hope that this new campaign entertains and motivates teens as they navigate the college application process that can have a major impact on their future.”

The PSAs were created by Viacom Velocity, the company’s creative content team. They will run on a number of Viacom’s networks as well as media outlets.

Both Viacom's MTV and the Ad Council participated in The Drum's Plan It Day.

Twitter correctly predicts GBBO finale winner during live broadcast
Posted on Thursday October 08, 2015

A majority of people tweeting during the Great British Bake off final (which live on BBC 1 saw a peak of 14.5m viewers) saw contestant Nadiya Hussain as a clear favourite.

Hussain, who baked a jewel-laden "big fat British wedding cake" ultimately took the prize in Wednesday's final, which included fellow competitors Ian Cummings and Tamal Ray, and social media users were behind her (almost) all of the way according to data from Brandwatch.

Initially, tweeters were relatively equally balanced on their view of who would win, although Hussain quickly secured a dominant volume for most of the broadcast thereafter.

Twitter sentiment towards each contestant was also measured. Cummings plummeted early on while Hussain and Ray were neck and neck until the final third of the show when Hussain was crowned Bake Off champion.

During the broadcast, a series record of 103,503 tweets were sent, a total of more than three times the volume of tweets from the previous seven days.

Furthermore, GBBO fanatics were sending over 3,000 tweets per minute for a short period before sitting consistently around 2,000 for the duration.

Tesco also got in on the baking activities on Twitter seeing its sponsored tweet hashtag #BakeOn mentioned 1,577 times.

Are brands miss-targeting mums? Time Inc and Starcom study finds 91% need a life outside being a parent
Posted on Thursday October 08, 2015

Advertising may need to do more to keep up with changes in society after a study by Time Inc and Starcom found the majority of women are disillusioned with being viewed only as mothers.

The study of 1,000 women with children aged under 15 – a group it dubbed MUMentum Mums – looked at the new behaviours, attitudes and values of the consumer group, and found that the conventional image and expectation of being a ‘super-mum’ at home is a thing of the past.

The research revealed that the majority of mothers (91 per cent) need a life outside of being a parent and 64 per cent believe it is important to make time for their themselves away from the kids. Some 78 per cent say it is important just to take time out to have a laugh with their friends and over a fifth did not identify themselves as a mother first and foremost.

Brands must also consider the importance of mobile when talking to mums. The research found that 71 per cent keep their mobile turned on 24/7 and find mobile and tablet apps valuable to managing their daily life. Nearly two thirds (65 per cent take) their mobile to bed with them and say technology saves time and makes life simpler.

Catherine Westwood, group editor of Essentials and GoodtoKnow at Time Inc.UK, said the report revealed a “brand new wave and emergence” of women.

“MUMentum Mums have less of the try-hard, must-do attitude, accepting that they can’t do it all, are mobile savvy and a powerful consumer force with specific needs. They are disillusioned with being viewed only as mums and want to be valued as confident and passionate women.

“We will continue to drive this agenda by offering brands and agencies a number of partnership opportunities, including a variety of bespoke research studies and access to editorial expertise through editorial think-tanks.”

The report also found that mums build their lives around a complex set of needs and brands need to understand these needs to converse with them at an individual tailored level. These include comfort, challenge, inspire, inform and share.

Gannett buys Milwaukee-based Journal Media Group for $280m
Posted on Thursday October 08, 2015

Gannett is acquiring Journal Media Group, which owns a number of print and online publications including the Milwaukee Journal Sentinel and the Naples Daily News, for $280m.

The merger brings Gannett 15 dailies and 18 weeklies in nine states, including key markets such as Knoxville, Tennessee and Milwaukee, Wisconsin.

Robert J. Dickey, president and chief executive officer of Gannett, said: “The publications of both Gannett and Journal Media Group have a rich history, a commitment to journalism, and a dedication to informing and being active members in the communities we serve. This transaction is an excellent first step in the industry consolidation strategy we have communicated to our shareholders and is a good example of the value-creating opportunities we believe are available.”

According to Gannett, the combination of the two will result in a digital audience of more than 100 million unique US visitors per month and will add approximately $450m to Gannett’s annual revenues.

Earlier this year, Gannett split into two companies with the USA Today owner retaining the publishing unit and the company’s broadcast and digital operations forming a new firm named Tegna.

Was it really the rain that put Halfords' cycle sales on the skids?
Posted on Thursday October 08, 2015

In its half-year results announcement in September 2015, UK high street giant Halfords blamed the very wet August weather for an 11 per cent decline in sales of its cycles for the weeks covering 4 July to 28 August.

This comes despite a booming market, which has been boosted by British cycling success at the Olympics and Tour de France. At the time, the announcement generated some raised eyebrows. So was the rain to blame?

A closer look at August’s ecommerce numbers in comparison to a number of key competitors tells a different story. They suggest that despite being the market leader, its sales execution is a damp squib and that it will take more than an Indian summer to regain momentum.

Benchmarking ecommerce performance

Ecommerce comparisons give an incisive snapshot and can provide insight to explain the headlines. By comparing traffic and the efficacy of paid advertising you can make some well-founded assumptions as to which competitor is best at converting interest into sales.  

By looking at landing pages you can assess who is thinking more about customer needs and by looking at the tools they use to understand their customers you can see who has got the intention to create deep insight against which they can drive sales growth.  

Winners are those whose outcomes consistently beat their competitors in every area.  Losers are those who, whilst they may have every tool at their disposal, are not using them effectively to drive growth.

James Hammersley is a founding partner of Good Growth. He is also the co-author of ‘Leading Digital Strategy’, a guide to ecommerce strategy

Ryder Cup, Glasgow City Marketing Bureau & more win at The Scottish Event Awards
Posted on Thursday October 08, 2015

Glasgow City Marketing Bureau were celebrating last night after winning the Event Management Grand Prix at the 8th annual Scottish Events Awards following its work on the MTV EMA’s at Glasgow’s Hydro last summer.

The awards ceremony at The Grand Central Hotel in Glasgow saw the event industry turn out to congratulate winners across 28 categories including Best Exhibition, Best International Event and Best Conference.

Alongside MTV, Ryder Cup Europe was another winner in the Best Sports Event Category as well as the Chairman’s Award. The Best Conference Award went to Starkevents for its client CIPD Scotland and EventServ UK came out on top in the Event Services Grand Prix.

The Best Exhibition prize was awarded to The Scottish Wedding Show which saw off competition from Glasgow Film Festival and Edinburgh Zoo’s Dinosaurs Return.

The awards were judged by a panel that included L’Oreal events manager Alison Williams, EE events manager Kelly Philips and Mark Stewart, Senior Events Manager at EventScotland.

STV presenter, David Farrell, hosted the Black and White glamorous ball theme awards show which was headlined in association with partners EventScotland and sponsors including Bigintheuk.com, Your Event Scotland and EFX.

The full list of winners and nominees can be viewed on The Scottish Events Awards website.