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Latest news from The Drum

What does it take to be a great agency CEO? Havas CEO Paul Frampton
Posted on Sunday July 05, 2015

To be a successful agency CEO you need to be like a "chameleon" according to Havas' Paul Frampton who also emphasised energy and "emotional intelligence" as other key attributes. 

Speaking to The Drum at Cannes Lions Festival of Creativity Frampton said that emotional intelligence is an undervalued skill for CEOs who should use it to tune into a team's mood. 

"I think it takes energy because there is an awful lot to do," he said as he mused the best qualities of CEOs. "I think it takes a lot of emotional intelligence; you have to sense the way your team are feeling and understand whether they are in a positive or negative mood because there is a lot of pressure put on talent in this industry right now. I think EI and EQ is a slightly undervalued skill in a CEO."

Frampton also praised a "certain social network" as it allows him to put out his perspective and speak to current and future clients and talent; something he pointed out is important in an era where authenticity is critical. 

"Personal brand is massively important in an era where marketing needs to be more human," he said. "Its really important to be able to articulate and tell a story that my people can understand... because there is an awful lot of complexity out there." 

Last week global CEO of Ogilvy & Mather Miles Young said that his success heading up the agency is due to his humility and respect for people.

Is Google causing people to suffer from 'digital amnesia'?
Posted on Sunday July 05, 2015

The reliance on Google and other search engines to recall information is leading people to suffer from 'Digital Amnesia' as people now depend on the internet and smartphones to store important information. 

According to a study from Kaspersky Lab, a software security group, 91 per cent of Americans surveyed admitted their dependency on the internet and devices as a tool for remembering and as an extension of their brain. Similarly, 79.5 per cent of Europeans admitted using the internet as a universal reference book.

In the UK 71 per cent of connected adults can't recall their children's phone numbers, while just under half (49 per cent) don't remember their partner's. 

Of those surveyed globally, more than 51 per cent of American and 40 per cent of European respondents (especially women and younger people) claim that for them the loss or compromise of data stored on digital devices, and smartphones in particular, would cause immense distress.

Similarly over 25 per cent of women surveyed in both regions as well as over 34 per cent of younger respondents globally say they would panic if they lost their devices as these devices are the only place they store photos, messages and contact information.

Despite this just 28 per cent of those surveyed in America noted that they do not protect any of their devices, while just one in three installs extra security on their smartphone (30.5 per cent) and just one in five does so on their tablet (20.5 per cent).

BBC forced to foot £650m bill for free TV licences
Posted on Sunday July 05, 2015

The BBC could soon be forced to foot a £650m bill to fund free television licences for the over 75s after George Osbourne dived into the broadcaster's budget as part of a £12bn package of promised welfare cuts. 

Senior government sources have revealed that deal is close a move that will see the BBC take on the cost of 4.5m licences (worth £145.50 per household) from the Department for Work and ­Pensions, according to the Sunday Times. 

In a bid to claw back the hole in its budget, the BBC will be allowed to charge for the use of catch-up service iPlayer and other online services. 

The controversial deal comes as the BBC announced it will axe 1000 jobs in a move to streamline the organisation.

In a letter posted 2 July, director general Tony Hall blamed the rise in people using catch-up services for the £150m shortfall in expected income from the licence free.

Moving forward, there will be a convergence of the technology teams across the broadcaster's digital, engineering and Worldwide teams with further changes “also possible”.

General secretary Michelle Stanistreet said that a review of the licence fee is now critical.

“The looming negotiations on charter renewal will be a critical juncture for the BBC - without a new deal that modernises the licence fee and provides for a real-terms increase the BBC as we know it, a world-respected broadcaster and a key driver of the entire British creative industry, will be unable to function,” she said.

Earlier this year, The Drum reported that around 1,000 households a day are claiming they no longer have a television.

Samsung/Cheil merger 'unfair' to shareholders
Posted on Sunday July 05, 2015

The proposed $8bn merger between Samsung C&T and holding company Cheil Industries has been criticised by outside investors who have called the transaction "unfair" to stakeholders. 

An activist hedge fund in South Korea has filed a court action against the deal, which would see an all-stock takeover of Samsung by sister firm Cheil, and a shareholder advisory group has recommended that shareholders oppose it, reported Reuters. 

Elliott, Samsung's third-largest shareholder with a 7.1 percent stake, launched the legal challenge and has reportedly urged other investors in the company to reject the deal. Meanwhile, the Institutional Shareholder Services (ISS) said the offer from Cheil "significantly" undervalued Samsung. 

The deal will be voted on at a shareholder meeting on 17 July. 

The Weather Channel rolls out new platform to enable small businesses to advertise locally
Posted on Sunday July 05, 2015

The Weather Channel UK has launched a new Self Service Advertising Portal which will allow five million plus SMEs (small and medium enterprises) the opportunity to set up weather-triggered local advertising campaigns. 

The self-service portal offers SMEs a platform to run their own weather-triggered ads and promote their business to distinct locations, as well as specific targeting capabilities such as weather triggers, the users’ postal code and TV region.

The postal code and TV region targeting is contextual, allowing advertisers to target users searching for certain locations via the app and website.

Ross Webster, managing director of international Sales, The Weather Channel called the new platform the "next step" to help SMEs on a local level.

"Our new portal is an exciting way for SMEs to communicate with their customers around key weather moments for the first time," he said. "SMEs contribute billions of pounds of revenue to the UK economy every year and our new portal will help boost the efficiency of their marketing spend at all levels, from creative through to targeting.”

The platform also supports the ability to target a radius of two miles up to 100 miles from the business location with additional targeting features to launch later this year. 

Brands join the American Independence Day celebrations on Twitter
Posted on Saturday July 04, 2015

Brands from both sides of the pond are celebrating American Independence Day, using a mix of promoted tweets and insights to ensure they’re in the right place at the right time. The Drum has picked out some of the best and fastest examples below.

Paddy Power, Sky Movies and Yo Sushi are among the first to celebrate the national holiday but they are just the tip of what will be a wave of brand-backed tweets. Keep an eye on our page over the course of the day to see more posts.

 

 

 

 

 

 

 

Government to digitise GREAT Britain campaign
Posted on Saturday July 04, 2015

The Government is to take its GREAT Britain campaign digital, hiring agency TH_NK to steer its push into emerging channels.

The appointment marks a milestone for the campaign, which has predominately been focused on more traditional media like outdoor and print to promote the region to the world. TH_NK, which has masterminded successful digital drives for companies such as Nando’s and Asos, will work to create digital initiatives that promote the best Britain has to offer under the single GREAT brand.

The government will be hoping the campaign’s expanded scope builds on the £1.2bn its most recent effort pulled in through tourism. The £100m-plus global campaign featured British icons James Bond and Paddington Bear was the first time the UK had been promoted with a single, co-ordinated brand campaign.

The campaign, which is used by 17 UK government and related organisations internationally, has a target of generating between £1.7bn to £1.9bn for the UK economy by 2020. Digital will play a key part of this with the initiative’s organisers keen to bring emerging channel’s further into its marketing mix.

Lea Simpson, strategy director at TH_NK, said: It’s hard to imagine a more illustrious brand than Britain. It’s a privilege to be tasked with imagining its digital future. We can’t wait to get going.”

Reddit CEO vows to resolve community issues after revolt
Posted on Saturday July 04, 2015

Reddit’s interim chief executive Ellen Pao has apologised for the way it dismissed one of its team after its community members  shut down hundreds of the online message board’s most popular sections apparently in protest.

The outages, which rippled across the site on Friday (3 July), were reportedly in protest to the dismissal of Victoria Taylor, who oversaw the site’s popular “Ask Me Anything” interviews and was also a key contact for its moderators.

“I want to apologise to our community for yesterday,” Pao told Time. “We handled the transition in a way that caused some disruption, and we should have done a better job.” She added that the company’s management should have notified moderators earlier about the change in personnel but declined to comment further on Taylor’s exit.

Nearly 300 individual discussion areas were closed in the wake of Taylor’s exit, reportedly impacting Subreddits that ranged from technology to art. Community members rather than Reddit staff moderate Subreddits.        

Alexis Ohanian, one of Reddit’s co-founders and its chairman, said it has appointed long-time Reddit user and emploeee Kristine Fasnacht to act as its dedicated point of contact with moderators. He revealed the plan was to have an email alias available to moderators who need to contact Reddit employees but admitted that this had not been clearly communicated after Taylor’s departure.

“Unfortunately, we did not announce the transition right after that happened,” he said.

The outages spotlight the wider issue of the lack of support the online message board gives to its moderators.

In a statement posted on Reddit, Pao said the company is ‘breaking some of the ways moderators moderate. We are going to figure this out and fix it.”

Provocative 'Beach Body' ads spark outrage (again) but this time it’s in New York
Posted on Saturday July 04, 2015

Protein World's controversial “Are You Beach Body Ready’ ads are sparking similar levels of outrage from New Yorkers to those in the UK who believe the campaign objectifies women.

The provocative posters for slimming products are in subway stations across the city as well as a large billboard near Times Square. It shows an image of a bikini clad model appearing next to the words “Are You Beach Body Ready”, similar to its UK counterpart.

Protesters have slammed the campaign for objectifying women and are covering the “beach body” with stickers of the US women’s football team kit. BBH creatives Lannie Hartley and Alia Roberts are leading the backlash and have also set up the site WorldCupReady.   

“We did not like the message these ads were giving women. It’s crass and in your face and at the end of the day, is body shaming.” Harley told the Telegraph.

Additionally, the protests are backed by feminist groups Redstockings and National Women’s Liberation, which are both sharing stickers that read “This Oppresses Women” and are placing them over the ads.

Adrielle Munger, an activist with Redstockings, told Today.com: These advertisements are not just offending or insulting us but oppressing us by creating a hugely pervasive climate of sexualising women – especially in New York City where the ads are as loud as the male street harassers.

“Their ads are just another addition to the barrage of oppressive media and advertisements that create a climate of harassment towards women and our bodies.”

Despite the level of anger the ads have incited, the UK advertising watchdog ruled that they are not offensive. It concluded that the campaign, which received nearly 400 complaints, is not socially irresponsible and would not be banned.  

Ex-Disney CEO Michael Eisner says ‘funny, beautiful women are impossible to find’
Posted on Saturday July 04, 2015

Women in business who are “funny” and “beautiful” are hard to find, according to former Disney chief executive Michael Eisner.

Eisner, who ran the media giant between 1984 and 2005, made the comments as part of an on-stage conversation with Holywood actor Goldie Hawn at the Aspen Ideas Festival. He said the Death Becomes Her star was the exception because she “didn’t think she was attractive” and outlined his theory on why it had been difficult to find funny, beautiful women.

“From my position, the hardest artist to find is a beautiful, funny woman,” he claimed. “By far. They usually – boy am I going to get in trouble, I know this goes online – but usually, unbelievably beautiful women, you being an exception, are not funny.

“I know women who have been told they’re beautiful, they win Miss Arkansas, they don’t ever have to get attention other than with their looks. So they don’t tell a joke. In the history of the motion-picture business, the number of beautiful, really beautiful women – a Lucille Ball – that are funny, is impossible to find.”

Eisner’s time at the house of mouse saw him help steer films such as The Little Mermaid and The Lion King. Since leaving, he has hosted his own talk show and set up his own production company that creates and distributes online videos.