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Welcome to Bristol Media

We hope you like our new look website which includes the option to self publish your news and diary events. We shall keep adding to it over the coming days and weeks, and look forward to hearing your feedback.

We have just launched the results of our annual Barometer, in association with R&D Tax Specialists ForrestBrown, which explores the state of our creative sector. There are some fascinating insights which we will talk more about over the coming weeks. In the meantime, download your copy now.

Latest news from The Drum

Police sides with the machines in Terminator – The Genisys partnership
Posted on Friday May 22, 2015

Watch brand Police has entered in a promotion partnership with much-anticipated movie reboot ‘Terminator – The Genisys’ in a campaign which will encapsulate the launch of a limited edition Reaper model.

The push, which will run during the summer, will be spread using digital and outdoor advertising, supplemented by social media activations to publicise both the movie and the launch of the Reaper Watch (pictured) which features a terminator cyborg.

Digital advertising will rally around a Police and Terminator branded microsite hosting a competition inviting entrants the chance to win an ‘Ultimate Terminator Genysis Home Cinema Package’, including a 55-inch LG 3D Smart TV and Bose TV sound system.

Julie Halford, head of marketing at Inter City Group, said: “We really wanted to do something for the middle of the year that created an excitable buzz with our customers whilst at the same time generating retail traction.

“Terminator – The Genisys is the perfect outlet for this… Terminator is a renowned, celebrated brand that’s set to be a huge hit this summer, so it was a natural choice to amplify our exposure with a blockbuster our demographic will love.”

Culminating the outdoor push, the brand will be hosted on Europe’s biggest advertising screen on the M6 motorway.

Sun crime reporter found guilty of paying Heathrow police officer for tips
Posted on Friday May 22, 2015

Anthony France, crime reporter at The Sun, has been found guilty of aiding and abetting a Heathrow-based police officer to commit misconduct, a judge at the Old Bailey has ruled.

France stood accused of cultivating a corrupt relationship with PC Timothy Edwards between March 2008 and July 2011.

Edwards, who was working at the airport in SO15 counter terrorism command, was said to have sold 38 stories and pieces of information to the journalist in exchange for more than £22,000

One such story – which ran on The Sun’s front page in March 2010 – reported on a ‘Heathrow sex scandal’ and detailed a member of staff who was using the x-ray body scanners to ogle a female colleagues breasts.

The court was told that Edwards was paid up £1,200 for the story which was later found to be inaccurate.

Edwards was also accused of accessing the police database and crime reports to sell France personal details of victims as well as perpetrators.

France had denied the charges throughout the trial, saying he was a "man of good character not involved in crime" and would never have bought story tips if he had known it was illegal.

The Old Bailey trial was part of the Metropolitan Police's Operation Elveden, which is investigating alleged illegal payments to police and officials.

Ad of the Day: PetSmart - Partners in Pethood
Posted on Friday May 22, 2015

Meet the ‘Avant Guardians,’ a pair of fashion-obsessed Shih Tzu owners that genuinely believe their dog is the pet world’s style icon.

Created by GSD&M-Austin, the spot features the couple as they claim other pups do a ‘doggy double-take’ when they see their stylish Shih Tzu.

The video was directed by GO’s Christopher Guest, famous for his work on ‘Best in Show,’ a movie that parodies pet owners competing at a national dog show.
 
PetSmart’s tagline for the spot is ‘Pethood is better with a partner,’ encouraging viewers to book an appointment with one of their groomers online.

Credits:

Agency: GSD&M
Group Creative Director/Art Director: Scott Brewer
Group Creative Director/Writer: Ryan Carroll
Assoc. Creative Director/Art Director: Ross Aboud
Assoc. Creative Director/Writer: Kevin Dunleavy
Art Director: Morgan McDonald
Writer: Scott Chalkley
Agency Producer: Abigail Hinojosa
Associate Agency Producer: Adriane Weist
Business Manager: Lindsay Wakabayashi
SVP/Managing Director: Scott Moore
Account Director: Sabia Sidiqi
Account Supervisor: Ben Creasey
Account Manager: Nadia Elias
Production Company: GO
Director: Christopher Guest
Managing Director: Gary Rose
Executive Producer: Adam Bloom
Executive Producer: Catherine Finkenstaedt
Line Producer: Mark Hyatt
DP: Kristian Kachikis
Editorial: Mackenzie Cutler
Editor: Gavin Cutler

Can you spot yourself? The Drum Scottish Design Awards in pictures
Posted on Friday May 22, 2015

The Drum Scottish Design Awards, now in its 18th year, was held in Glasgow on 21 May to celebrate the country's top design agencies and architecture practices.

Winners included StudioLR, which took home the Grand Prix for its 'There were our own/There were the others’ work for The National Trust, and Glasgow-based KVGD which scooped the Chairman’s Award for its ‘Black and White Bands’ project for Glasgow Press.

The full list of winners can be found here

Scroll down to take a look at some of the pictures from the night. 

Alistair Carmichael admits Nicola Sturgeon Telegraph leak and concedes details were 'not correct'
Posted on Friday May 22, 2015

Alistair Carmichael, the former Scottish secretary, has taken "full responsibility for the publication" of a memo stating SNP leader Nicola Sturgeon was secretly backing David Cameron in the 2015 general election.

The memo, a supposed account of a conversation between Sturgeon and a French diplomat, was published by the Daily Telegraph in an  piece which invoked the criticism of many social media users. But in an apology sent by Carmichael to Sturgeon, he accepted "the details of the account are not correct".

The alleged account between the SNP leader and the French ambassador was penned by a Scottish Office civil servant. Carmichael then granted his special adviser Euan Roddin permission to leak the memo, according to the Cabinet Office inquiry.

Sturgeon shared the apology letter to her Twitter followers.

The leak, which came under investigation by the cabinet office, was dubbed a "serious breach of protocol" and "an error of judgement" by Carmichael.

The results of the inquiry from the cabinet office can be read here.

DDB Chicago, Upshot, Carat USA and others discuss what marking and advertising has in store for summer 2015
Posted on Friday May 22, 2015

Memorial Day is this weekend, meaning that summer is soon to follow. 

Summer is often characterized by outdoor events and is a great time for marketing in the food and beverage arenas.

Industry leaders discussed their thoughts on what consumers can expect from marketers and advertisers this summer. 

Ben & Jerry’s reveals winners of crowdfunding initiative
Posted on Friday May 22, 2015

Ice cream brand Ben & Jerry’s has crowned Tom Harris from We Walk the Line and Caroline Angus from GravityLight as the winners of its ‘Join Our Core 2015’ campaign.

The company asked entrepreneurs across Europe to submit their ventures into the competition, which gives winners 20 per cent of their crowdfunding financial target.

Ben & Jerry’s has also pledged to feature their campaigns across its digital and social media channels. 

Both winners will receive business mentoring from the ice cream maker’s parent company Unilever. 

Ed Shepherd, social mission manager at Ben & Jerry’s, said: “We’re excited to announce the winners of our ‘Join Our Core’ campaign and play our part in taking these values-led ventures to the next level. This year we decided to up the ante and created a bigger support package for the winners, with the additional training and an all important crowdfunding element for businesses that reflect our values.”

Join Our Core launched in 2012 in partnership with Ashoka, a network of social entrepreneurs. 

We Walk The Link offers those ‘Not in Education, Employment, or Training’ (NEETs), homeless, and ex-offenders the chance to get back on their feet by setting up as a micro entrepreneur barista. 

GravityLight uses gravity to "create light" for people in developing economies. 

Google files a patent for a doll which will watch – and listen – to you
Posted on Friday May 22, 2015

Smart toys are on the way if a patent filed by Google earlier this week is anything to go by.

The tech giant has submitted to the US Patents and Trademark Office a patent for an internet of things-enabled doll capable of controlling nearby media and smart devices.

The dolls would be able pick up on audio and visual cues via a camera and microphone, and could communicate with IoT-enabled home appliances such as thermostats and lighting via bluetooth.

Perhaps most unsettling for users is the fact “the anthropomorphic device may aim its gaze at the source of the social cue… upon reception or a detection of a social cue,” meaning the doll will react and look at sources of noise or movement.

It’s worth noting that just because Google has filed a patent, it does not mean that the firm will be working on the toys in the immediate future – however, it does mean that the Chucky doll is one step closer to a reality.

Images from the patent can be viewed below.

Each unit will be capable of movement, also featuring a camera and microphone.

Hasbro in particular has made inroads in the smart-doll market. Its Wi-Fi-connected ‘Hello Barbie’ can conduct conversations with kids and remember their likes and dislikes.

It has come under fire from parental groups who accused it of recording and analysing “[a] child's intimate conversations with [its] doll”.

Why your Digital Asset Management system needs its own dedicated manager
Posted on Friday May 22, 2015

With the rapid proliferation of online channels, mobile experience and social media, marketing is getting tougher all the time. For the marketer, the competition is very much on – not just the conventional head-to-head with business rivals but also in terms of attracting and retaining the consumer’s attention.

That’s why the quality and consistency of content is so crucial. And therein lies the challenge for marketing and brand managers who need to protect their brand and to ensure a unified message across all channels and all markets.

The quantity of content needed to engage with consumers through all these different channels often throws up tricky marketing production and management issues, not least because managing the different types of content for different channels in multiple languages is so complex. No surprise, then, that so many businesses are turning to digital asset management software to help manage this marketing complexity.

Digital asset management, or DAM, centralises marketing materials and assets such as logos, images, brand guidelines and positioning documents. It streamlines processes, increasing team efficiency and dramatically diminishing the risk of error. A DAM system also reduces problems caused by disjointed file management, as well as cutting out the manual search and distribution of marketing assets. Interestingly, Glenster researchers reckon that a marketer working without DAM technology will be spending an average of 35 per cent of his/her time searching for assets.

The human factor

In our experience a digital asset management system is at its most effective and delivers best when driven by a dedicated DAM manager who is focused on the efficient operation and maintenance of the system. 

Most vendors call this person the ‘super admin’ – the person who receives the in-depth training on the system from the vendor and gets to be as proficient as possible in using it. Incidentally, there’s a good article called ‘How to be a DAM Champion’ on the DAM Foundation's website that explains the DAM manager’s role in the procurement process.

Naturally, you’ll want to get the best from digital asset management by appointing the right person to be your DAM manager. Here’s an overview that sets out some of the key attributes of an ideal candidate for the job:

The tech-savvy ‘conductor’

Jeff Bulas puts it well when he says the digital marketer is like an orchestral conductor – with lots of loud noisy instruments to coordinate. It’s the same for the DAM manager at the content hub of the marketing ecosystem. He or she must be capable of coordinating all the brand’s digital assets as a cohesive whole from the management podium. The brand and marketing materials are the orchestral instruments; and the DAM manager’s role is to be the tech-savvy conductor, with a thorough understanding of how and where each digital asset is to be used.

The strategic thinker

The DAM manager is charged with making sure that content, people and technology all work together productively – and that requires strategic capability. Strategy is also at the heart of keeping the system running smoothly and scaling it in line with company growth, as well as strategic maintenance of the digital asset management site. The DAM manager has to know when particular assets are set to expire, in addition to overseeing or approving uploaded assets, setting up permission groups and approving new users.

He or she must also have a comprehensive picture of the company’s marketing strategy in order to keep the DAM platform up and functioning for all users, while meeting the company’s changing business needs and managing the integration of the system with other marketing platforms.

The good communicator

The DAM manager is the natural point of contact between the system vendor and its users. He or she must be able to communicate with the vendor, whether for specific support, sourcing additional modules or integrating the platform with other marketing software. And of course he/she must have the skills to deliver effective system training for the end users.

The analytical type

Analytical skills are key. The DAM manager will have to monitor and analyse the usage and other reports in the system as well as understanding how to analyse and measure the ROI. It’s also part of the job to look at the system and the users to ensure that the business is getting as much out of the system it possibly can.

With a DAM manager in position with those attributes, there’s no doubt that digital asset management system will start to perform at its optimum efficiency. To learn more about the benefits of a digital asset management system, get in touch with us at Brandworkz.

Abigayle Norman is content marketing manager at Brandworkz.

Uber’s self-driving car spotted in Pittsburgh
Posted on Friday May 22, 2015

The first sighting of Uber’s driverless car research has been made in Pittsburgh in the form of a tech-laden motor frequenting residential streets.

The ride-hailing app has been scouring the roads of Pittsburgh with an autonomous vehicle, according to the Pittsburgh Business Times.

The publication spotted a modified Ford, laden with rotating rooftop cameras and lasers, emblazoned with ‘Uber Advanced Technologies Center’ on the side, mapping Pittsburgh with the rooftop-mounted Lidar scanner.

The motor likely hails from Uber’s newly launched research labs for self-driving cars in the area, which operates in partnership with Carnegie Mellon University (CMU).

An Uber spokesperson told the publication: "This vehicle is part of our early research efforts regarding mapping, safety and autonomy systems.”

This follows news emerging earlier this year that Uber is looking to heavily invest in driverless car technology, pitting it against Google - and potentially Apple - in the up-and-coming industry.