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Latest news from The Drum

Rhinobird allows you to live stream to Facebook and WhatsApp without an app, an interview with the cofounder
Posted on Wednesday July 01, 2015

Livestream, Ustream and newrow_ have defined high quality live stream productions and now Meerkat and Periscope are defining instant live streaming over Twitter. While Meerkat and Persicope have shaken up the media industry there are still many limits. These include, needing an iPhone or Andorid, lack of major capabilities beyond Twitter and more.

Rhinobird, cofounded by Harvard Fellow Felipe Heusser is aiming to become even bigger than the current live streaming options by making it easy to share to Facebook and WhatsApp in addition to Twitter and allowing you to live stream from any WebRTC-enabled browser. Found Remote interviewed Heusser about the capabilities and potential for TV networks.

Found Remote: Why did you launch Rhinobird?
Felipe Heusser: I co-founded Rhinobird after exploring the powerful independent media coverage of the 2011 Chilean Student Protests (by using aerial live streaming footage captured from helium balloons). I wanted to create a community-driven streaming service, so I launched Rhinobird.tv to allow anyone to experience an event in real time from multiple angels. Rhinobird.tv’s vision is to enable individuals and communities to share their personal experiences as they unfold, with the ultimate goal of democratizing the way live media is produced and distributed.

FR: How does it compare to Meerkat/Periscope and Livestream/Ustream?
FH: 
Our ultimate goals or motivations may be a bit different, and we come from different backgrounds. Rhinobird's team has a track record of commitment with open and civic-minded technologies. We work hard to have the best product possible, but what motivates us every morning is the idea to open and democratize media, by focusing on the vision of a people-driven TV network that is more free, diverse, and genuine than the one that exists today. We now have the technology to make this possible.

From a function stand-point Rhinobird.tv offers the following benefits:

  • Zero lag time. Built on WebRTC it streams real time with zero lag, enabling multiple views of live streams. Other live streaming apps like Periscope or Meerkat deliver video to viewers with an average lag of 20 seconds.
  • No app needed. You can start broadcasting without an app or plugin from any WebRTC-enabled browsers (Chrome, Firefox, Opera, among others) on PC, Mac, Linux or Android.
  • On Android now and iOS soon. For app lovers Rhinobird is also available from Android's Google Play and will be available on iOS later in 2015. 
  • Mobile and Desktops. Users can broadcast from both their mobile and desktop devices.
  • Easy to share across multiple platforms. When going live on Rhinobird, users can instantly go live on Facebook, Twitter and WhatsApp. Seconds after recording you’ll have a permalink that can be downloaded and embedded anywhere.
  • Open motion. It uses WebM, one of the only truly free and open video formats. The code is vastly available in Github.
  • Never miss a live event. You won't miss the action, you can find and watch live-stream or recorded content when you need it. 
  • Get the bigger picture. Experience events such as graduation, a marathon, a concert or a football game from multiple viewpoints, all in a single web page. Rhinobird introduces collaborative broadcasting.
  • You control your content. There is also no time limit on videos and users have the ability to control what gets stored or completely destroyed.

FR: How can TV networks use it?
FH: TV networks can use Rhinobird in many ways. They can certainly benefit from the live feeds of our community, and switch videos in real time. They can also use content available as archived clips of videos, that can be downloaded and embedded anywhere. That said, I think Rhinobird offers TV networks something even more powerful. We envision TV networks as communities of content producers and audiences. Rhinobird can help traditional TV networks to engage in real time with their audience, by inviting them to contribute with live video feeds, for example in the context of breaking news, public demonstrations, or cultural events. With Rhinobird, the audience of a TV network can participate by streaming live with a specific #hashtag that is meaningful to a particular TV network (eg: #HuffPostLive ). That way, the TV network will know that live content is being flagged their way, and may decide to share this content in real time with the wider audience. With Rhinobird, the audience can become real time content contributors.

FR: How will the live streaming market change over the next few years?
FH: This is a huge question. I think we are witnessing a more mature stage of a video streaming technology that has been around for several years, and benefitting from many contributors that have made possible what we can do today. I believe we will continue to experience sharp progress in the next couple of years, and the result of this progress has to do with a more open and competitive TV market. We will see more creativity channeled to a media ecosystem where it has become cheaper, easier , and more enjoyable to produce and distribute TV that is mainly powered by mobile technology. Rhinobird is part of that future.

FR: How did your platform help capture the Pride Parade in NYC?
FH: Everyone was invited to download the Rhinobird application on their Android devices, or simply start broadcasting from the browser (via rhinobird.tv) using the hashtag #Pride. These videos can be viewed from any WebRTC-enabled browsers (Chrome, Firefox, Opera, among others) on PC, Mac, Linux or Android by searching and clicking on the hashtag #Pride, or going to rhinobird.tv/pride 

You can access the Found Remote hub here. Sign up to receive The Drum's Daily US newsletter. 

Does intellectual property lie at the heart of the new business model for agencies?
Posted on Wednesday July 01, 2015

The first Creative Birmingham event took place at the BBC with an audience representing a cross-section of the City’s creative community.

The event provided a wealth of insight into the lessons agencies can learn from different sectors of the creative community, from gaming to theatre.

The session was chaired by Andy Wilson, WAA Chairman and IPA City Head for Greater Birmingham. On the panel were Cat Lewis (Nine Lives Media and PACT), Jonnie Turpie (Maverick TV) Stuart Rogers (Birmingham Rep) Drew Wilkins (Fish in a bottle) and Lesa Le Monnier (The Partnership).

What can agencies learn from independent television production?

Fifteen years ago Jonnie Turpie was making programmes for Birmingham television and earning a 10% production fee. He remembers being laughed out of court for being a lifestyle company rather than a business by a venture capital company.

But then things changed. Working with John McVay and Eileen Gallagher at PACT, and Tessa Jowell in Government, Jonnie helped change the terms of trade for independent television production.

It took two years, to come up with the 2003 Communications Act, resulting in independent programme makers sharing the primary rights to their production with broadcasters – for up to three showings on terrestrial TV. The secondary rights then fall to the independent TV companies to exploit the format they have created on other channels or in other territories. 

And look what a difference it’s made to the value of the sector. Cat Lewis, owner of Nine Lives, described the change that owning IP had made to the independent television industry in the last 10 years - it now represents £3.5bn of the UK economy. One third of Nine Lives' earnings are now in UK production, one third comes from international sales, and one third from making programmes for the rest of the world.

What can agencies learn from theatre?

Twenty years ago Birmingham Rep won the rights as sole producer to the stage production of The Snowman. It’s played for six weeks in the West End and ever since toured the UK and the rest of the world.

The theatre has licensed the production in Korea, and is now negotiating rights in the US and Australia. It’s been worth £10m to the Rep in income so far. Not surprisingly, given this business success, most of Stuart Rogers’ job as Artistic Director is about looking for the next Snowman.

Birmingham Rep’s IP resides in the ‘whole thing put together’. If the show is a success, the theatre takes a share of the profits. If the production then goes on tour, Birmingham Rep can sell it to a commercial producer for a fee and take royalties on the back of its success. If Birmingham Rep distributes it, the company pays itself a royalty.

Exclusivity is worth its weight in gold; Birmingham Rep got exclusivity on 12 Angry Men on stage with Bill Nighy.

What can agencies learn from the games industry?

Drew Wilkins runs a ‘work for hire’ production company, Fish in a Bottle, and creates branded content like Sponge Bob, and Domestos games with Nickelodeon.

NBC Universal commissioned it to produce new digital content for TV series Heroes, and it came up with a new character. NBC signed away rights to the BBC in the UK, and the BBC signed away rights to MBC. And the consequence was that it lost control of the character it created and it died after 90 seconds on screen.

The good news is that the business model in games is adapting. Developers produce IP, and sign it over to publishers, but they are paid a fee plus royalties. The way it works in games you can share royalties if you fund the development. This can work particularly well on mobile.

Smaller developers are now going down a self-funding model too, bypassing the publisher so that they can exploit their own IP. It’s a win for the developer if it catches on, but it’s risky.

Where does this leave agencies?

Lesa Le Monnier, client services director at IPA member agency The Partnership, believes there is potential for IP to expand at a global brand level. Her agency recently created a regional campaign, and the client has taken it global, using another agency. The Partnership are missing out on the exploitation because they haven’t contracted to license usage of the creative work.

As a small agency, Lesa thinks there are five things that need to happen to put a discussion about IP on the agenda at the agency, and with the client:

  • Education – for the agency to have confidence, not just see itself as a supplier
  • Transparency – to clear contracts upfront, with less ambiguity. Be clear about who owns the source code, the copyright on imagery, or new ideas
  • Information is key –  to understand the potential for license rights on e.g. music
  • A framework – provide a joint guidance note for how to approach the discussion
  • Better commercial relationships with the client – their success is our success

The way forward

It’s time for agencies to propose a different business model to clients: a smaller upfront fee, and royalties from successful exploitation of the idea. Branded content and cross-platform provide the opportunity to change the rules of the game. I look forward to working with the IPA to take this thinking forward.

By Andy Wilson, Chairman, WAA!, IPA Birmingham City head

'Digital and beauty are the perfect match' – L’Oréal CEO Jean-Paul Agon talks strategy and Frenchness with Maurice Lévy
Posted on Wednesday July 01, 2015

Maurice Lévy: You were amongst the first business leaders of a mass-consumption brand to appoint a chief digital officer, Lubomira Rochet. How do you see the influence of digital on L’Oréal in the future? And to what extent has the digital revolution forced you to change your own business?

Jean-Paul Agon: We’re very lucky because digital and beauty are the perfect match. Our industry is the one benefiting most from this new digital era, because beauty is one of the favourite topics of internet users. And beauty is one of the fastest-growing categories in e-commerce.

The digital revolution is completely reinventing and redefining the rules of the game in the beauty industry, as it is in all sectors. It is a new way of creating and selling products, a new way of communicating with our consumers. Digital enables us to transform the way we engage with them. In this era of connected beauty, personalised digital services will determine the success of our brands and products.

This revolution is thus a major opportunity for us and we want to maximise it, because for us, digital equals growth. If we want to win the battle for growth, we must win the digital battle. This is why, one year ago, I appointed Lubomira Rochet as chief digital officer of the group and member of the executive committee to accelerate the digital transformation of L’Oréal.

Need to Know – The latest US media & marketing news: Dick Costolo slams Wall Street, Macy's 'Dump Trump' petition & Instagram's bot problem
Posted on Wednesday July 01, 2015

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Mark Zuckerberg held a Facebook Q&A on Tuesday, where he discussed science with Stephen Hawking and talked exercise with Arnold Schwarzenegger, notes the Washington Post. He also divulged info on his social network's AI projects and its controversial 'real-name' policy.

2. Unless you've been in hiding you'll probably have heard that Apple Music launched yesterday. Reviews of the new service have been flooding in with Re/code dubbing the design "rich, robust — but confusing" and VentureBeat noting that platform is "not perfect but lives up to the hype".

3. Twitter's outgoing chief executive Dick Costolo has slammed Wall Street. He told the Guardian: "You always want to keep focused on the long-term vision, yet when you go public you're on a 90-day cadence and there's a very public voting machine of the stock price that accelerates that short term thinking."

4. Facebook is testing 10-second video views for advertisers, says Adweek. The global test will run for big-brand marketers who use the company's Power Editor and API tools to manage campaigns.

5. 'Dump Trump' fever is building, leaving spectators wondering if Macy’s will be next to axe Donald Trump, claims CBS. The business mogul, who was sacked by NBC earlier on this week due to his views on immigration, is now the subject of a petition on MoveOn.org urging the department store to ditch the presidential hopeful's merchandise.

6. Eight per cent of Instagram accounts appear to be run by computer-generated 'bots' according to the Wall Street Journal. The Facebook-owned site said it had purged millions of fake accounts at the end of 2014 in an effort to provide more accurate numbers to marketers.

7. The FBI is investigating 11 attacks on San Francisco-area internet lines, writes USA Today. Agents confirm the latest attack disrupted internet service for businesses and residential customers in and around Sacramento.

8. A new TiVo survey says 9 out of 10 people binge-watch TV. Forbes reports that binge-watching is also now less frowned upon, with only 30 per cent of respondents reporting a negative view of binge-viewership.

Stay in the media and marketing news loop at thedrum.com and to receive The Drum's US Daily Newsletter sign up here.

Petition for Macy's to drop Donald Trump merch gets fired up
Posted on Wednesday July 01, 2015

A petition to get presidential candidate Donald Trump’s products dropped by US retailer Macy’s is gaining momentum with the push sitting just short of three quarters of a million signatories.

Following NBC dropping Trump as the fire-happy host of the Apprentice as a result of him branding Mexican immigrants as [sic] "rapers" and "killers", angered petitioners moved to pressure Macy’s to drop his merchandise from shelves.

The petition, hosted on MoveOn.org, has at the time of publication mustered an impressive 726,802 signatures, calling for the tycoon's products to be canned

Initiated by an Angelo Carusone, the petition reads: “Macy's: Donald Trump does not reflect ‘the magic of Macy's’.

“We urge you to sever ties with him. Macy's says it has a strong obligation to be ‘socially responsible’ and that ‘actions speak louder than words.’ Indeed. It's time to act.”

The backlash also saw Trump’s partially owned Miss USA pageant canned by Univision last week.

Mark Zuckerberg discusses his vision for the future of Facebook
Posted on Wednesday July 01, 2015

During an online Q&A which featured questions from Arnold Schwarzenegger and Stephen Hawking, Facebook founder Mark Zuckerberg talked about the future of the company in a discussion which covered the evolution of technology, workout routines and transgender issues.

During the hour-long session Zuckerberg touched on his vision of the “ultimate communication technology” which he hopes will allow people to send thoughts directly to each other. The social media figurehead admitted that he believed that “we'll be able to send full rich thoughts to each other directly using technology".

“You'll just be able to think of something and your friends will immediately be able to experience it. This would be the ultimate technology” he said.

New technologies such as photo recognition were also brought up in the session. According to Zuckerberg, Facebook is “building systems that can recognise everything that’s in an image or video" including people, objects and scenes. He also said that his goal was to “build AI systems that are better than humans at our primary senses: vision, listening etc”.

Stephen Hawking took the opportunity to ask the Facebook chief executive “which of the big questions in science would you like to know the answer to and why?” Zuckerberg replied that his focus was on people and so he would like to know: “What will enable us to live forever? How do we cure all diseases? How does the brain work? How does learning work and how can we empower humans to learn a million times more.”

Schwarzenegger was keen to know about Zuckerberg’s exercise routine and asked the 31 year-old “How do you find time to train and what is your regime like?” He replied that he works out three time a week when he first wakes up and goes running with his dog.

Alex Kantrowitz, a senior technology reporter at BuzzFeed, turned the conversation onto transgender issues. He said that Facebook’s real name policy is considered discriminatory by many transgender people, even putting their lives at risk, and asked if it would end.

The point was turned around by Zuckerberg who argued that it keeps users safe because “people are much less likely to act abusive towards other members of our community when they are using their real names”. He highlighted confusion about what the policy actually is, citing that the term ‘real name’ does not mean your legal name, rather the name that you go by.

Yesterday the company announced a new appointment hiring Google’s Andy Mihalop to head up the UK sales operation of its ad tech business Atlas.

Twitter and London Design Festival unveil #PoweredByTweets winners
Posted on Wednesday July 01, 2015

A pigeon that tracks air control and a Twitter-enabled tap to track donations to WaterAid are among the winners of the Twitter and London Design Festival #PoweredByTweets competition.

The contest, which kicked off three months ago, was launched to encourage Twitter users to create something beautiful via the social platform, or use Twitter to solve a problem.

Three winners were selected in each category and each of the entries will be built by Pixie Labs and exhibited during the London Design Festival at Somerset House in September. In addition the winners, which include Cheil, WaterAid and Guy’s and St Thomas’s Hospital, will also receive a Twitter Ads budget to help spread their ideas even further. 

Speaking to The Drum Twitter’s head of creative agency development Helen Lawrence said the competition was created to show another side to the social media site.

“The publishing side [of Twitter] is really big,” said Lawrence. “I think people know us for breaking stories, and photos and content and videos but I think the competition is about seeing the other side of it and the potential Twitter has.

"When you tell people Twitter can do anything they come up with the weirdest stuff you could ever imagine which is wonderful. We wanted to see that really broad spectrum of the really fun stuff, the frivolous stuff but also the stuff that can genuinely change the world.”

This is the first time Twitter has run the competition and the company will now launch it in Italy and look to continue a roll out into other markets. “Recognising amazing people in the community is something we are hoping to do a lot more of,” added Lawrence.

Take a look at the winning designs below.

 

Apple’s iPhone 6S photos leaked - get your first look
Posted on Wednesday July 01, 2015

So it has begun, the first stills of Apple’s upcoming flagship smartphone (the 6S) have been leaked, with the device looking much the same as its predecessor, at least on the outside.

Images acquired by 9to5 Mac reporter Mark Gurman, grant Apple fans the first look at the next must-have mobile in the tech giant's range.

US Creative Department: Featuring Innocean USA, Saatchi & Saatchi NY, Doner LA and more
Posted on Wednesday July 01, 2015

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.

Submit your vote before Wednesday July 8 to guarantee your vote has been counted.

To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative

Vauxhall celebrates Lucy Bronze's winning goal in tactical campaign ahead of semi-final match
Posted on Wednesday July 01, 2015

Vauxhall has unveiled a tactical campaign as the England women’s football team take on Japan in the semi-finals of the World Cup.

Created by 101, the advert wishes the ladies luck and celebrates Lucy Bronze’s winning goal which took the team through to this crucial stage.

The ad is set to run across national press today (Wednesday 1 July).