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Latest news from The Drum

Anheuser-Busch supplies cans of drinking water for Texas and Oklahoma flood victims
Posted on Friday May 29, 2015

Beer company Anheuser-Busch, whose brands include Budweiser, Michelob, and Shock Top, is producing cans of drinking water at its Georgia-based brewery in partnership with the American Red Cross for those affected by the recent floods and storms in Texas and Oklahoma.

The company will ship approximately 50,000 cans of the emergency water to residents of the two states.

Rob Haas, senior general manager at Anheuser-Busch Brewery at Cartersville, Georgia, said: “Relief workers and people in the community are in need of drinking water as they work to recover from the storms, and this is one way Anheuser-Busch can help our friends and neighbors.”

According to the company, it has donated more than 73 million cans of water since 1988.

The floods and storms in the area have damaged thousands of homes, leaving at least 25 people dead and more than a dozen missing.

Hulu pulls '19 Kids and Counting' amid molestation scandal
Posted on Friday May 29, 2015

Hulu has removed the show '19 Kids and Counting' from its offerings amid molestation allegations against one of the show’s characters.

The actor, Josh Duggar, has been accused of molesting multiple underage girls, including his own sisters.

While Hulu hasn’t commented on the removal, the shows were available for streaming earlier this week and no longer appear in the line-up.

Amid public outcry, the show’s host network, TLC, has decided against airing reruns. Multiple brands, including Choice Hotels and Payless Shoes, have also decided to cut ties with the show.

Given the mounting pressure from brands, the public, and affiliates, it seems unlikely the TLC will allow the show to return for future seasons, though no official announcements have been made.

 

HBO Now to roll out on Android devices this summer
Posted on Friday May 29, 2015

Subscription-based streaming service HBO Now will roll out on Android devices this summer, the company has revealed.

The move will make HBO hits including Game of Thrones and True Detective available across Android devices for the first time, having previously been exclusive to Apple iPhone and iPad users.

The service will now also be available on Google Play with Chromecast capability.

Google senior vice president Sundar Pichai made the announcement during its Google I/O developer conference this week.

HBO Now, which launched in April, costs $14.99 per month and gives users without a cable subscription access to popular shows. The second season of True Detective airs on 21 June. 

General Mills adds 72andSunny and Fallon to agency roster
Posted on Friday May 29, 2015

General Mills has named 72andSunny as the lead agency for its Totino’s brand and has given creative duties for Old El Paso to Fallon.

Previously, a collection of different agencies handled Totino’s while Bromley was responsible for Old El Paso.

Earlier this year, the company named Wieden + Kennedy as the lead agency for its Yoplait brand.

Fallon is owned by Publicis Groupe and 72andSunny is part of MDC.

General Mills' main creative agencies are Interpublic's McCann Erickson and Publicis Groupe's Saatchi & Saatchi, the latter of which works on brands including Cheerios and Green Giant. 

Maclaren McCann Canada names new chief creative
Posted on Friday May 29, 2015

Maclaren McCann Canada has named Darren Clarke, formerly executive creative director ot Taxi, as its new chief creative officer (CCO).

While at Taxi, he led the agency in receiving multiple awards including Cannes Lions, Andys and Effies.

“Darren has a history of great work at the best agencies in Canada,” said Rob Reilly, global creative chairman of McCann Worldgroup. “He will bring those skills and energy to set a new creative bar at MacLaren McCann and I like that.”

In his new role, Clarke hopes to replicate McCann’s worldwide reputation within Canada.

“McCann has gained a lot of attention with its creative product around the world. Now it’s time for Canada to add to that. And that’s exactly what we’re going to do,” said Clarke.

Clarke will begin his new post in July.

 

 

Amazon reportedly set to launch own food and household brand
Posted on Friday May 29, 2015

Amazon has reportedly begun the process of creating its own food brand, having sought out trademark protection on a private label. 

According to the Wall Street Journal (WSJ) the e-tail giant has sought the trademark protection for multiple household items - both perishable and non-perishable, including juice, milk, diapers, razors, pasta and cleaning products.

The sales would be very similar to grocery store-branded products, with Amazon products being sold beside name-brands.

These goods would be made available to Prime customers who pay a $99 yearly fee for their memberships.

It is still unclear how the goods will be priced, but it seems likely that they would be available with Amazon’s fresh grocery delivery service, which is already available in multiple larger US cities.

The news comes a day after Amazon revealed plans to start offering free one-day shipping to certain Prime members.

The Chip Shop Awards come to life as Bristol pensioner posts £20-an-hour nude cleaner shop window advert
Posted on Friday May 29, 2015

It might seem like something straight out of the Chip Shop Awards but a self-confessed ‘voyeur’ pensioner really has put up a shop window postcard offering £20-an-hour for a nude cleaner.

The advert – posted in the window of a local newsagent in Bristol – targets women aged 20-55 with the guarantee ‘work today, earn today’. Tasks include dusting and general tidying.

The 69-year-old who posted the advert told the press that this would be his fourth employee in as many years and said: “I’m not doing anything illegal. I’m not harming anyone. I’m a voyeur, in the truest sense of the word.”

He added he’d been given the idea from an old friend in London and that his first advert got 11 replies. His most recent advert has had two genuine responses.

“I look for somebody who is interesting physically and somebody who has a life. Someone who feels happy within themselves,” he said. “I think humans are interesting in all shapes and sizes, but a person’s personality shines through when they are in the nude.”

Toby Southgate named WPP’s Brand Union worldwide CEO
Posted on Friday May 29, 2015

WPP’s Brand Union has promoted Toby Southgate from chief executive (CEO) of the Americas to worldwide CEO.

In this role, Southgate, based in New York, will keep his current Americas responsibilities while monitoring global growth.

“I love this business and I’m proud to be leading Brand Union beyond the traditional definition of branding. I’m delighted Simon has given me the chance to lead the network,” said Southgate. “Brand Union is all about creating brilliantly designed and beautifully connected experiences for our clients and their brands. There is much more to come.”

During his seven years at Brand Union, Southgate has landed major clients including The Coca-Cola Company, Vodafone and Shazam.

“Toby is a true professional in our industry and a trusted adviser to senior clients all around our network,” said Simon Bolton, group CEO of Brand Union and Fitch. “He has a unique thought process and leadership style that enables him to have compelling conversations with clients, prospects and talent alike. I have no doubt Toby has what it takes to step into this role on a worldwide stage and take Brand Union to the next level.”

Southgate will begin his new post on 1 July and will report directly to Bolton.

Ad of the Day: Kraft – Orange Square
Posted on Friday May 29, 2015

Kraft plays mind games on viewers in its latest quirky spot to promote the company’s single cheese slices.

Created by Toronto-based Union, the narrator of the ad convinces those watching that if they’re craving a grilled cheese, they just might begin to think that the orange square on the screen is in fact a Kraft Single.

The video features the sounds of a grilled cheese being made as the orange square slowly turns into a slice of melted cheese in the ‘warm embrace of pillowy, toasted bread.’

By the end, he reminds viewers that the sandwich is only in their minds – and that it was actually just an orange square all along.

Credits:

Advertising Agency: UNION, Toronto, Canada
Executive Creative Director: Lance Martin
Associate Creative Director / Art Director: Glen D’Souza
Associate Creative Director / Copywriter: Mike Takasaki
Producer: Grace Lee
Account Director: Tyler Brown
Sound Design: Keen Audio
Post Production: The Juggernaut
Published: May 2015

Sainsbury’s inks deal with ITV for crowd-sourced summer campaign
Posted on Friday May 29, 2015

Sainsbury’s has inked a deal with ITV that will see it run a TV campaign based on content submitted by the public.

The ‘Get Summer Started’ campaign was developed on the insight that small events or moments build excitement in summer, such as barbecues or eating lunch outside.

The 11 TV executions will run across ITV to highlight these moments and the role Sainsbury’s plays, with one of the executions also dedicated to Sainsbury’s Bank.

Ten further adverts will later air based on videos or images submitted by the public via Saisbury’s Twitter and Facebook pages. This content will be then be combined with ITN’s footage of Britain’s summer events across the country.

The first wave of the campaign will launch during the Britain’s Got Talent final on Sunday 31 May. The campaign will then run on ITV1 for six weeks until 17 July.

Annie Dawson, head of campaign management at Sainsbury’s said: “This is a great opportunity for us to establish the start of summer with our customers.  Our research has helped us to understand the importance our customers place on planning the summer and ensure we offer a wide choice of products to help support them with these experiences”

The idea was developed by Omnicom Media Group’s PHD and content agency Drum.