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Latest news from The Drum

Brand of the Day: Google
Posted on Friday May 29, 2015

Today we feature Google, a tech giant that made major announcements at its I/O Conference earlier today that may threaten competitor, Apple

1) The Brand

Google began as a search tool, but has grown into much more since being founded almost a decade ago. After moving to Palo Alto in the heart of silicon valley, the tech giant has dominated all aspects of society, from advertising to energy to geolocation.

2) Brillo

At this year’s conference, Google unveiled Brillo, a smart operating system that allows internet-enabled devices to communicate with each other. The brand's vice president, Sundar Pichai called it “Android, polished down (with) an end-to-end functioning operating system.” In essence, Brillo will eventually be able to connect your entire home, bringing you into the science fiction future you’d always hoped for.

3) Android Pay

One of Google’s biggest announcements was of a payment system that is set to rival Apple Pay. It has partnered with wireless providers, payment networks, retailers and banks to refine its capabilities in the very promising mobile payment marketplace. Named Android Pay, the service will be available in coming months and will work on Android phones work on any system operating KitKat and above.

4) Photos App

In another blow to Apple, Google unveiled a photo app with unlimited storage. The Photos app promises to organize photos across all devices and will offer free unlimited cloud services for all photos and videos – a huge improvement over Apple’s 5GB limit.

5) Looking forward

With these announcement, Google has shown that it has no plans of slowing down. The conglomerate will continue to expand and meet consumer needs, with mobile, internet, and tech

McCann Manchester picks up Harveys advertising account
Posted on Friday May 29, 2015

McCann Manchester has been named as advertising agency for specialist furniture retailer Harveys with immediate effect following a competitive review.

The appointment will see McCann Manchester take control of strategy, creative and implementation across both offline and online channels – although media planning and buying will remain with RP2.

 Tim Marsden, marketing & e-commerce director for Harveys said, “The McCann team has an excellent retail pedigree having worked for Aldi for more than a decade and the team demonstrated real and original insight into our brand and the challenges we face. Importantly they showed how we could bring our positioning to life in an insightful and original way. “

David Donaghue, managing partner at McCann Manchester added, “Harveys has a fantastic product range and a compelling story to tell to UK consumers. We are looking forward to bringing this story to the British public in an original way that we hope will challenge pre-conceptions about the UK furniture retail sector as a whole.”

Dartford-based Harveys now has more than 150 UK stores and spent more than £20m on advertising in 2014.

BBC Trust clears Top Gear over coincidental H982 FKL Argentina license plate
Posted on Friday May 29, 2015

The BBC Trust has cleared Top Gear producers of intentionally inflaming Argentine sentiment over the Falkland Islands after deciding that a decision last year to send host Jeremy Clarkson to the South American nation in a car with the license plate H982 FKL, was coincidental.

Sight of the alpha-numeric registration number sparked riots in the country with many locals (and viewers at home) suspicious that it had been deliberately designed to provoke memories of the 1982 Falklands conflict, in which Britain defeated Argentina.

So serious did the incident become that Clarkson, James May and Richard Hammond were forced to flee the country.

Having assessed claims the BBC’s complaints and appeals board decided that there was no evidence ‘which demonstrated that the use of the number plate was a deliberate reference to the Falklands War.’

Top Gear was subsequently taken off air owing to an unrelated ‘fracas’ in which Clarkson assaulted a producer over post-recording catering facilities.


Back Chat with Nissan's David Parkinson: 'Don’t take anything for granted, especially in digital marketing'
Posted on Friday May 29, 2015

How are you and what’s keeping you busy?

I’m good. Nissan is on a massive drive to increase our digital capability in Africa, the Middle East and India, so I’m very busy trying to move those forward and bring them up to European and US standards.

What’s your biggest gripe at the moment?

Travelling. Between flying from Newcastle to London, Johannesburg, Tokyo, then to Dubai and Egypt, it’s killing me, but that’s the way it is.

What have you been loving recently?

I love a challenge. Going into those regions and looking at the capabilities they have today, benchmarking them and being able to leapfrog the market with those learnings. That’s really exciting. Some of the countries are ready for that – they are eager to learn. We have a great team across those regions.

What would you do if you were prime minister or had unlimited resources?

There’s not enough being done for the youth of today to really drive them into productivity and meaningful jobs. One of the first things I would tackle would be to give everyone an opportunity to move into something that they love and want to do.

If you look at the cause of the issues that we have across the country, it’s a lack of investment in youth and education. In the US, the really exciting thing you see is that everyone is starting a company and is an entrepreneur. You just don’t see that in the UK.

Which ad do you wish you had worked on?

I really liked the recent Sport England ‘This Girl Can’ campaign. That was very emotional for me with two daughters. It was pulling at the heartstrings by telling women to get out there, exercise, look after themselves, and what you look like, what shape you are, shouldn’t mean you don’t just get out there and do your thing. Celebrities got right on it, tweeting and retweeting it and that’s a lesson for the children of today – to get up and do anything they want to do.

Who is your biggest hero in the industry?

From an advertising perspective I read a book by George Louis who is reputed to be one of the inspirations for Mad Men in the 50s and 60s because of the the way he ran his business. He disputes it but it’s an interesting claim.

He wrote a book called Damn Good Advice which is full of damn good advice about advertising, people and insights. It’s a very quick read but if you take your time it’s a really amazing book, very inspirational. It really gets you to understand good old fashioned advertising and the emotion that pulls on something that is happening and gets people thinking – regardless of the medium, that’s what gets people thinking. I was really inspired by that.

Who outside the industry inspires you?

The power of a good movie. I am really inspired by some of the great film directors – the Romeros and Ridley Scotts of our time. All of the top directors. What inspires me about the ones who do some really innovative work is that they really shape and inspire people. For example, Whiplash is a very narrow movie but it is so emotional. Top directors really inspire me.

Where else do you find inspiration?

I find inspiration in my daughters and the opportunities that are out there for them to grasp in comparison to what we had 20 to 25 years ago. Watching them grow up and helping them on their way to success, making sure they do things they love – that should be something you try and do throughout your whole life. If you don’t love it, why are you doing it?

What’s your last word on the industry?

Don’t take anything for granted, especially in digital marketing. Things are changing so quickly. We’ve gone from organic to paid and we are looking at influencers and categories that didn’t exist three years ago and we have to be prepared.

I remember being on a training course many years ago and being told that the only thing that is constant in business is change.

That is as true now as it has ever been and we need to be ready for it. You need to have an open mind to embrace that change.

David Parkinson has worked over 10 different business areas across Nissan. As well as heading up social media for Europe, he is head of digital for the Africa, Middle East and India regions and is helping evolve the brand’s digital communications.

This feature was first published in the 27 May issue of The Drum.

Canadians will spend about an hour more with media this year compared to 2011, according to eMarketer
Posted on Thursday May 28, 2015

Adults in Canada will spend 71 more minutes with major media each day than they did in 2011, according to the latest research from market research company eMarketer.

The firm stated that the increase comes from greater digital choice, particularly the use of smartphones and tablets.

Each day, Canadians will spend an average of nine hours and 43 minutes with media including digital, TV, radio and print. About four hours of that time will be spent with digital devices.

Paul Briggs, analyst at eMarketer, said: Mobile devices have created an appetite for more media consumption and better media content. While digital media is taking some time away from traditional channels, we've seen a significant increase in overall time spent, which is found media time for marketers."

The research was conducted by analyzing more than 200 data points from more than 20 sources, which included online surveys, in-person interviews and phone surveys. Figures also include all time spent with each medium regardless of multitasking, meaning an hour spent watching TV while using a smartphone would count as an hour for each.

Nebraska bans death penalty, Twitter reacts
Posted on Thursday May 28, 2015

The State of Nebraska has officially banned the death penalty after defying a veto by its Republican governor, Pete Ricketts.

This marks the first time a conservative state has abolished the death penalty in four decades.

Spectators at the capital broke into celebration after the 30-19 vote was cast, disregarding party lines.

Those Americans who weren’t in the courtroom took to Twitter to discuss the decision. At the time of publication, social media reactions to the vote were overwhelmingly positive.












It is unclear whether other red states will follow in Nebraska's footsteps, but the vote does follow a recent trend of right and left wingists agreeing on criminal justice issues.

Food & Wine unveils its emoji keyboard for foodies
Posted on Thursday May 28, 2015

Time Inc.’s Food & Wine has rolled out an emoji keyboard that includes a burger, taco and even a cronut.

The keyboard features more than 25 emojis, GIFs, and stickers that the company says reflects “the biggest food obsessions of the moment.”

Emojis also include chefs and trendy restaurant dishes, such as the live-ant-covered shrimp at Copenhagen’s Noma.

Dana Cowin, Food & Wine editor in chief, said: “We wanted to create a whole new world of possibilities that let our fans talk to each other in the language that means the most to them: food. We will be able to constantly update the keyboard with new chefs, restaurant dishes, trends and seasonal characters to make sure we’re giving users everything they need to make sharing fun.”

The company’s keyboard was developed by Snaps, which has worked with other companies including Burger King and Trolli to make customized emojis.

Comedy Central announces date for Trevor Noah’s Daily Show debut
Posted on Thursday May 28, 2015

Comedy Central has chosen 28 September as the day when Trevor Noah will officially take over The Daily Show.

The announcement was made via Twitter, accompanied by a short clip of Noah settling into the new set (above).



The 31-year-old South African comedian was announced as the new host in March after being hired as a correspondent in December.

Just a day after the initial announcement however, he felt the full-force of public criticism over old tweets that some found offensive.

He responded with a tweet and his new employer stood by him, saying, “Like many comedians, Trevor Noah pushes boundaries; he is provocative and spares no one, himself included."



The show’s previous host, Jon Stewart, is set to bow out on 6 August.

Uber updates app to accommodate deaf drivers in response to allegations it turned away blind riders
Posted on Thursday May 28, 2015

Uber has updated its app to better accommodate its deaf driving partners.

While the effort is valiant, it is also conveniently-timed, as Uber was accused of turning away blind customers and contradicting the Americans with Disabilities Act last month.

The updated driver app signals driver requests with a light instead of sound and doesn’t give the rider the option to call the driver. It also prompts riders to enter addresses into their phones, informing them that the driver is hard-of-hearing.

“These updates incorporate suggestions and feedback from our partners as well as the National Association of the Deaf, the nation’s leading non-profit advocating for economic empowerment for deaf and hard-of-hearing people,” Uber wrote in a blogpost.

The update is currently available in Chicago, Los Angeles, San Francisco and Washington, D.C.

Amazon to offer free one-day shipping to Prime customers spending more than $35
Posted on Thursday May 28, 2015

Amazon Prime will soon offer free one-day shipping to customers who spend more than $35 on an order.

Speaking to Reuters, head of Prime, Greg Greeley, said that same-day delivery will soon be available in San Diego and Tampa Bay.

"We know same-day delivery volumes will grow dramatically now that we are making it free," he said.

Prime has been the backbone of the online marketplace. It was first launched 10 years ago, offering free two-day shipping. However, sign-ups increased by 50 per cent last year, driven by the one-day shipping option.

Amazon Prime one-day is already available in New York, Seattle, Atlanta, San Francisco, Boston, and Philadelphia. Its reach is expected to grow.