VISION: Greg Furber
VR Director, REWIND
Before joining REWIND, Greg worked in stop frame animation on Fantastic Mr Fox, Frankenweenie and Corpse Bride. He also worked as a Senior Director at ASB creating international broadcast commercials and animatics for global brands.
Greg heads up 360° video production at REWIND working on pioneering projects for the likes of the BBC, NBC, Formula E and Sony. REWIND fuses bleeding-edge technology with award-winning creative storytelling. The team combines its deep-rooted heritage in VFX and CGI production with an industry defining approach to VR, AR, MR and experiential marketing.
The Power of VR
In terms of an experience that can transport someone in a completely unique new way, there is nothing like VR. It is the perfect tool to create impactful experiences that leave a lasting impression on the user. Greg will talk through why VR should be in every marketer's toolbox and use case studies to illustrate how the new medium can be used to maximum effect.