Founder Studio Sutherl&

In 2001 Jim co-founded Hat-trick Design, consistently one of the top three most awarded design agencies in the UK (and number one in 2011). He left in 2014 to set up Studio Sutherl& - the most awarded design studio at D&AD in 2017. 

He has rebranded The Arts Society, Natural History Museum, Wimbledon Lawn Tennis, Land Securities, Williams F1, Prostate Cancer UK, National Museums Scotland, Welsh National Opera, and University of Westminster. He has designed over 50 stamps to date for Royal Mail including Agatha Christie last year. 

He has won over 150 professional awards. These include 82 projects in D&AD with 12 nominations and 4 yellow pencils: and 40 nominations in the Design Week Awards – twice Best in Show. He has judged D&AD eight times (as Foreman of the Branding Jury in 2016), as well as the Design Week, Loeries (SA), Kinsale, Roses and ADNC.

He has spoken at the Design Indaba in South Africa, the London Design Festival at the V&A, the Cheltenham Design Festival and Clerkenwell Design Week. He is a visiting Professor in Design at Norwich University of the Arts, and has given lectures at many UK universities. He runs design work(play)shops for D&AD. He was on the D&AD Executive board from 2009 to 2012 and a governor at Norwich School of Art between 2010 and 2014. 



Joy & Design

I try to put joy into every project I do. Designers have the ability (or responsibility) to produce work that is thoughtful, engaging, beautiful, playful, impactful, surprising, startling, challenging, rewarding and meaningful. That’s a lot to ask, but it’s what makes it worthwhile – for the designer, the client and especially the audience. I want to show and talk about recent studio projects where I’ve tried to do this - and talk about the process, the pitfalls, and the rewards.