Entrepreneur, CEO, writer and keynote speaker

Dr. Margaret Heffernan produced programmes for the BBC for 13 years.  She then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard&Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation and then iCast Corporation, was named one of the “Top 25” by Streaming Media magazine and one of the “Top 100 Media Executives” by The Hollywood Reporter. 

The author of five books, Margaret’s third book, Willful Blindness : Why We Ignore the Obvious at our Peril was a finalist for the Financial Times Best Business Book Award 2011, and the book was named one of the most important business books of the last decade. In 2015, she was awarded the Transmission Prize for  A Bigger Prize: Why Competition isn’t Everything and How We Do Better, described as “meticulously researched…engagingly written…universally relevant and hard to fault.” Her TED talks have been seen by over four million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. Through Merryck & Co., she advises CEOs and senior executives of major global organizations and is Lead Faculty for the Forward Institute’s Responsible Leadership Programme. She holds an honorary doctorate from the University of Bath.

Where are the creatives?

Is innovation a moment – or a process? Why are some people, and some organizations, more creative than others? What difference does structure make? 

Every business Margaret Heffernan has run has been characterized by high levels of innovation, in the US and the UK. Her books have analyzed how creative organizations thrive or fail. So what does her experience and research show about how innovation occurs in practice. Is there such a thing as talent? Does culture matter? Why do CEOs decry the lack of creativity in the workforce while that same workforce decries the lack of opportunity? Is innovation a romantic pipedream or a strategy?