VISION: Tom Barker
Head of Digital, National Trust
Now Head of Digital at the National Trust, Tom started out as an ad man at both WCRS and Wieden+Kennedy where he was responsible for producing numerous multi-award winning campaigns for the likes of Nike and Honda.
The call of the corporate America drew him to Microsoft’s global marketing team and then back to Blighty to launch their Xbox 360 in the UK.
That’s when digital really began to float his boat and so he rode out the recession years as a business director at Good Technology and Tribal DDB before finally jumping back client-side via a stint as a digital transformation consultant at the BBC.
How the National Trust is transforming - 500 web editors and a five year plan
At the start of last year the National Trust didn’t have a responsive website. However, it did have dozens of individual apps, hundreds of different microsites and several thousand social media accounts. Find out how we’re now transforming to make sense of it all – what we’ve done, what we’re working on and where we’ll be by 2020.