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Sarah Chidgey, Net PR

PR, Publishing / Press / Media, Social Media

Sarah is a smart, highly-experienced PR, with a proven track record for getting B2B businesses vital profile on a national and regional stage.

Sarah works with clients to understand their business and marketing objectives and turns this into a strategic but actionable PR plan.

An NCE qualified journalist with over 10 years’ PR experience, Sarah is adept at extracting compelling and meaningful angles from complex business propositions to secure awards, high-profile press coverage both online and offline, while building strategic relationships (analyst or otherwise).

Net PR was started in 2012 after Sarah witnessed the impact the Internet was having on the way news was generated and disseminated. From Twitter to Facebook, to Instagram, the rise of bloggers and Vloggers, news is being moulded by influencers like never before – and is affecting how companies interact with customers, stakeholders and industry peers.

Clients span the full B2B spectrum including technology, sustainability and manufacturing. Sarah also has experience in the education and digital agency marketing sectors.

Net PR’s approach is strategy-first. All retained and project clients will receive a strategy that details where they want to get to, and how that will be achieved.

Before going into PR, Sarah cut her media teeth as a cub reporter on a weekly newspaper, moving to the sister daily publication, where she rose through the ranks to health correspondent; undertaking a number of investigative stories and honing her emotional intelligence. Sarah is a runner, tennis player and keen traveller. See www.netpr.co.uk

Services

  • Developing PR strategy to meet agreed objectives outlining key initiatives and level of activities to meet those goals

  • Media, analyst, and stakeholder relations

  • Content creation (opinion pieces, blogs, press releases, features, compelling social media and print content, policy and public affairs documents)

  • Awards (writing entries, submitting for channel and consumer awards)

  • Product placement and reviewers (building relationships with journalists, bloggers and technology reviewers)

  • Creating digital PR to drive online interest

  • Trend monitoring and analysis for creative story spotting

  • Online digital PR (identifying and evaluating influencers, bloggers, Vloggers, YouTuber and Twitter users)

  • Crisis management

  • Public affairs (lobbying)

  • Media and copy writing training

 

Sarah’s key career achievements

  • Securing BBC News at 10 for Logicalis UK

  • Submitting and winning numerous consumer and B2B awards for blue-chip and challenger hardware/consumer technology brands, and environmental compliance companies

  • Devising and executing flagship campaigns for The Student Room with coverage including the Daily Telegraph, the Mirror, Independent, BBC Online and Radio 1 Newsbeat

  • Forging key analyst relationships for Metaswitch Networks, achieving coverage in the Wall Street Journal and the Daily Telegraph

  • Conceiving and overseeing the inaugural British Computer Society Women in IT campaign including managing a national event, speech writing, creating and executing press material

  • Winning a coveted Queen’s Award for Voluntary Service for the Kennet & Avon Canal Trust

  • Managing the British Computer Society’s award-winning Information Pioneers campaign

  • Developing a PR strategy and outreach campaign that secured The Times, Daily Telegraph, The Guardian and the Daily Mail on behalf of France property and lifestyle brand FrenchEntrée.

  • Raising awareness of resource efficiency specialist Ecosurety in the sustainability press, and launching its PRN platform Circularety to over 1m people inside the waste and recycling industry

 

 

Key Skills

  • media relations
  • campaign planning & strategy
  • driving digital traffic
  • crisis communications
  • public affairs
  • stakeholder communications
  • internal communications
  • copywriting
  • account management
  • team management leadership

Key Clients

  • The Honey Partnership
  • Ecosurety
  • Kennet & Avon Canal Trust

Work location

  • Can work from home
  • Eligible to work in the UK
  • Full UK driving licence

Further information

  • Daily rate: £250.00 - £280.00

  • Education level: Degree

Location

Bristol

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