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Design Activity

Design, Branding, Design

It all starts with the pack...

Design Activity specialises in branded packaging design and shopper marketing to create magnificent branded packaging and branding experiences that inspire belief in brands and products.

We are proud to have worked with some of the UK's most well-loved brands and know what it takes to get a product noticed on-pack, in-store and online.

We focus on three key areas:

  • Branded Packaging Design
  • Trade Communications
  • Shopper Marketing

Our design adventures have taken us in, on and around the pack for some wonderful brands. From recently designing ‘The Hortus Craft Liqueurs’ range that achieved sell-out for Lidl UK, to disruptive special edition bread packs for Vogel’s ‘At One with Nature’ campaign and for achieving a 13% increase in market share for HiPP Organic’s baby food range re-design.


Let’s talk & see how Design Activity can amplify your brand’s superpowers.


Bespoke botanical illustrations for hand-crafted gins

For the younger gin connoisseur, traditionally distilled & hand-crafted gin liqueurs offer something a bit different. Delicate floral fruits and spices are brought to the surface to add flavour appeal in an imaginative and vibrant way, whilst retaining the Hortus style. This has become Lidl's fastest-selling own-brand to date, achieving sell-out of both the raspberry and rhubarb gin liqueurs, with rave reviews from gin lovers UK-wide. Sales reached over 400 bottles per hour per hour in November 2017. That?s 7 bottles sold...

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Distinctive British animals take-over Vogel's speciality breads

Distinctive British animal?s take-over Vogel?s speciality breads to create a visually striking range of special edition packs that highlight the promotion and the brand to shoppers.

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Mysteries of the Deep

An aquatic and edgy Mysteries of the Deep theme takes centre stage for Lidl's latest Craft Beer range.

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Stute Juice

Vivid fruits and wild splashes of colour burst out of a sophisticated black background, creating high impact branded packaging that needs no translation when exporting to international markets.

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Key People

Andrew Stroud Managing Director

Rikki Payne Design Director

Mark Stubbington Design Director

Key Skills

  • branded packaging design
  • shopper marketing
  • trade communications
  • graphic design
  • illustration
  • visual theatre

Key Clients

  • Lidl Uk
  • Mcvities
  • Sorbothane
  • Cadbury
  • Hipp Organic
  • Nivea Men
  • Nuby
  • Concha Y Toro
  • Indigo Herbs
  • Tetley
  • Benecol
  • Qdos
  • Vogels
  • Costa Coffee
  • Jakes Gin.


The Dovecote, Greenway Farm, Bath Road, Wick


BS30 5RL

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