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The Way Design

Design, Branding, Graphic Design

We help people connect to places, and to one another. We work with some of the world’s most loved places and brands.

Our clients are mainly in the countryside, environmental and heritage sectors and we work with them on brand, design and communications, interpretation and exhibition design, mapping, illustration and wayfinding.

We believe in creating engaging and useful design. Through powerful words, imagery and thought-provoking design, we tell stories and inspire action. In our book, if it’s not good, memorable and meaningful, it’s not The Way.

We’ve taken on tasks big and small for some great local and international clients, including national parks, charities and SMEs. Some of our favourites include South Downs National Park, New Forest National Park, Destination Bristol and Westonbirt, The National Arboretum.

We work with copywriters, marketers, interpreters, web designers, printers, sign makers and other creative talent to ensure you get the best results, every time. And the best bit? We can manage the whole process, so you can relax knowing we’ll work hard to deliver on time and on budget.

Our portfolio includes:

•    Interpretation design
•    Visitor wayfinding systems
•    Signage planning, design and implementation
•    Visitor guides
•    Site branding and roll-out
•    Marketing campaigns
•    Illustration and mapping
•    Magazines and newsletters
•    Public tendering

Whether you’re an organisation, interpreter or other specialist, The Way can collaborate with you to create exciting new visitor experiences. Let us show you thewaydesign.co.uk

Currently hiring

Project / account manager

Project/account manager/Jack of all trades required for small but busy brand, design and heritage interpretation studio in north Cornwall. We're...

Rate/salary: Based on experience

Key People

India Rabey Creative Director

Designer and art director specialising in design for print, branding, interpretation and wayfinding for visitor experiences. Ten years' experience including three years as a graphic designer for a fast-paced Top 25 agency and four years at an incredibly busy and super-productive small in-house team. Specialising in destination branding covering everything from wayfinding and maps to interpretation panels and off-site marketing materials. Lots of proven experience in branding, magazines, advertising, illustration, copywriting and art direction. Excellent project managements skills, a sharp eye for detail, expert artworking, top-notch spelling and punctuation and always on deadline and to budget.

Key Skills

  • print
  • publication design
  • branding
  • signage
  • environmental
  • sustainable
  • visitor experience
  • interpretation
  • wayfinding
  • signage plans
  • interactive design
  • information design
  • illustration
  • artwork
  • site branding
  • printed literature
  • magazines
  • signage

Key Clients

  • Forestry Commission
  • Friends of Westonbirt Arboretum
  • South Downs National Park
  • Surrey Wildlife Trust
  • New Forest National Park
  • Minerva Heritage


Higher Culloden Farm, College Road


PL32 9TL

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