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Digital / Mobile, Marketing, Social Media

Hello, we are Activation. We help grocery brands drive sales.

We launched Activation with a mission to help grocery brands navigate and cut through these changes.  19 clients, 42 brands and 160 campaigns later…



We believe – more passionately than ever – that consumer activations are most powerful when channels work together in an end-to-end consumer journey.



So, that’s what we do.  We use a smart mix of ‘digitally centred’ brand marketing, shopper marketing and sales promotion to drive consumers closer to purchase



This approach, combined with our deep grocery category experience and huge digital expertise gets the results our clients want. Fast.



We work with leading grocery, consumer brands, and we are proud to be working with clients including Nestlé, Young's Seafood, KP Snacks, Sacla, Ocean Spray and the Museum of Brands.

By combining insight-driven strategy, creative ideas, digital marketing and clever technology, we create effective campaigns and promotions that work seamlessly across digital, social and mobile channels... to bring consumers to life wherever they are.

ac•ti•va•tion: setting in motion; making active or more active






Young's Seafood - Gastro digital campaign

Our first campaign for Young?s Seafood; the digital communications that form a key element of a major new multichannel marketing push, starting with the business?s Gastro range of frozen fish. To support the new campaign and the brand?s return to TV (January 2014), we have created a campaign microsite, which features the range, the new TV commercial, wider video content and a profile of the star of the new TV, a cat called Malcolm!

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Young's Seafood - Chip Shop digital campaign

Our latest digital campaign for Young?s Seafood plans to divide the Nation about what goes on our favourite Chip Shop fish supper plate. 2015 sees Young?s proudly celebrate 30 years of giving customers the authentic taste of the chippy straight from the freezer. To mark the occasion, Malcolm the cat is back on TV in the latest ad campaign. To support this, we?ve created a microsite to house key campaign activity including the ad itself, behind the scenes video content and...

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Nestle Cereals - Cereal Success website

We're delighted to announce the launch of our new trade website for Nestle Cereals/Cereal Partners UK, created to help convenience store owners increase their cereal category sales. Following a competitive pitch, Activation was appointed to develop the new site, which takes a category neutral approach to providing cereal industry news and advice. Entitled Cereal Success, and developed over 5 months, the new website is packed with useful information, content, tools an tips, with industry trends, case study videos, top growth tips...

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Young's Seafood - Brand website

A new brand website for specialist seafood brand Young?s Seafood, following on from the brand relaunch in February this year. The new website ? www.youngsseafood.co.uk ? will establish Young?s Seafood as the fish brand of choice for consumers ? by providing inspiration and building confidence with fish ? helping the brand?s consumers to recognise fish as fantastic food.

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Ocean Spray - summer social campaign #JustRefresh

We created & managed a social campaign to amplify the brand's sponsorship of The Color Run events, outdoor ATL and experiential activity across digital and social channels. We have set up an out of home, socially-led promotion using a hashtag #JustRefresh, where consumers can tweet/share for a chance to win weekly spot prizes - fitting with the brand strategy of adding colour to their everyday life.

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Activation website

Find out more about us...

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Key People

Dan Hirons Creative Director

Dan is an award winning Creative Director and co-founder of Activation. Dan has over 12 years experience developing creative work in the digital space. Dan is highly passionate about all areas of digital creativity and design; from interaction design, information architecture and user experience, and is fascinated by the ever-evolving digital landscape. Follow Dan on Twitter @Dan_Hirons

Matt Ramsay Managing Director

Matt is co-founder of Activation, and brings over 20 years marketing agency experience with him, working with some of the world's biggest brands. Matt set up Activation to bring his understanding and experience of how digital can really benefit FMCG and consumer brands to the market with a very clear proposition. Follow Matt on Twitter @Matt_Ramsay

Key Skills

  • digital
  • marketing
  • mobile
  • web
  • email
  • crm
  • social media
  • creative
  • strategy
  • campaigns

Key Clients

  • Youngs Seafood
  • Nestle
  • Ocean Spray
  • Kp Snacks
  • Cereal Partners
  • Dixons Retail
  • Sacla
  • Pieminister


Top Floor, The Architecture Centre, 16 Narrow Quay



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