Immediate Media Co is the UK’s leading special interest content and platform company. It creates compelling branded content across platforms which sit at the heart of passionate and engaged communities.
It focuses on special interest audiences because they are affluent and super-engaged, and its world-class content inspires their passions. And in aggregate, those audiences add up: Immediate reaches 16 million consumers every month.
Immediate is also a platform business, because – although its heritage is in magazine media – the company is committed to delivering content wherever its consumers want it: in print, online, on mobile and beyond.
The company publishes over 70 brands – including some of the most famous in the UK. Wholly owned brands include the UK’s biggest magazine, Radio Times, contemporary food brand olive, Homes & Antiques and highly successful specialist brands including You & Your Wedding, Perfect Wedding and MadeForMums. Immediate also publishes BBC Top Gear Magazine, BBC Good Food Magazine, and BBC EasyCook on behalf of BBC Worldwide as well as BBC History, BBC Gardeners' World, BBC Focus and the CBeebies portfolio, under licence. It’s also got the largest Youth & Children portfolio in the UK.
In an industry where many general lifestyle magazines are suffering as consumer behaviours change, Immediate still sells over 74 million magazines a year, and – with over 1.1 million active subscribers – the company is the number one magazine subscription business in the UK. Five Immediate apps or digital editions of its magazines are downloaded every minute of every day. And it is market leader in eight UK sectors, including quality TV listings, Sport, Gardening, Cookery and Craft.
Online, its brands, including the www.radiotimes.com, the world’s leading cycling websites www.cyclingnews.com and www.bikeradar.com, and www.hitched.co.uk, the UK’s leading wedding site, reach over 33 million unique users every month. And Immediate has a social media following of more than 18 million, every month – including almost one million pinterest followers for contemporary craft brand Mollie Makes.
Immediate is also a leading international licensor, with over 85 deals across 40 countries – including over 20 international editions of BBC Top Gear Magazine.
Immediate employ over 1,100 people across offices in London, Bristol, Manchester and Camberley, and has developed a reputation for world-class content which unlocks the value of its super-engaged consumers. Driving innovation in the magazine media sector, it has developed an industry-leading single view customer database with details of over eight million consumers. Utilising new technologies, it is targeting these consumers with partnership products and services and last year generated £10million in revenues from holidays and sold over 100,000 bottles of wine to its existing customer base.
In the last year Immediate has won over 25 industry awards and was recently named Media Company of the Year at the British Media Awards.