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Lucy Coast, Lunar Communications

Planning/Strategy, Event Management, PR

I am a senior freelance communications professional and am available for project based/contract work.  I have  twenty years experience spanning sustainability and communications. I started my career in London at a boutique consultancy advising businesses and the public sector on their sustainability strategies before specialising in communications at a global FTSE 100 business.  I have extensive experience running global internal and external communication campaigns for well-known brands.  I am particularly passionate about employee communications - helping businesses engage the people who make a business tick day in and day out.   

I can advise you on communications strategy; run a channels audit to review the effectiveness of your communication;  help you plan, organise and run events; and advise on intranet strategy and content. I've worked with organisations to help them deliver a new tone of voice and have delivered tone of voice training to senior managers.  I've led the communications on large transformation projects including business re-structures, redundancies and IT change programmes.   And have experience of working closely with HR to communicate new pay and reward structures and new organisational vision and values.  I've worked with new leaders to help them develop strategies for creating impact in their first 100 days of post.  

Ultimately I like sitting down with clients to understand their problem and help them figure out how communication can help. I consider myself to be creative and practical and always have in the back of my mind the value that communication can and should bring to the business as a whole. 

I've worked across a range of sectors including financial services (HSBC & TSB), professional services (KPMG), not-for-profit (WWF/Earthwatch/ The Climate Group and WRAP),  the public sector (e.g. DEFRA/Mayor of London/Local authorities) and more recently the energy sector.  I'm used to working in matrix-style organisations, often under pressure and working with and advising senior stakeholders.  

I'm particularly passionate about creating and delivering communication that inspires positive social and environmental activation and am currently working with a client in London to bring to life their plastic reduction journey through a series of thought-leadership events. 



116 York road



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