Founded, built and evolved MODUS through distinct periods of growth and change within the industry - moving from a traditional PR agency model, focused on media relations, to a full service creative brand communications agency. Managed the company’s assets and resources to increase company profitability.
- Developed the agency’s overall communications strategy and commissioned all marketing materials. Oversaw all elements of the client acquisition process. Developed, negotiated and managed new business relationships.
- Three decades of UK and international brand building for some of the world’s most iconic brands.
Excellent insight into consumer behaviour across all brand and retail sectors. Strategic and ‘hands on’ experience balancing creative and commercial objectives.
- Responsible for recruiting high quality talent, Developed all performance review, development & training programmes. Led succession planning, board development, organisational restructuring, and mergers/acquisitions.