Tonic Future Positive event: How to earn and grow client commitment in a changing world
An event with Tonic Creative Business Partners
Tuesday 21 July 2020, 11:00-12:00
About the event
The future is not what it used to be and that’s a positive thing.
We’re going into a new world where client expectations will be different. Standards will be higher and being average won’t count.
Even before Covid, clients were feeling the stagnation in sharpness and effectiveness; and seeing connections and value weakening. For some time, they’ve been searching for people who can really deliver clever, joined-up solutions across the media landscape. And during the crisis they will have recognised new requirements, seen new ideas and found quicker, cheaper ways of getting things done.
So, the bar has been raised and there are new standards for success. Agencies will need to convince clients (existing and new) that their level and type of expertise can add significant value and that they can access it in the simplest possible way.
In this event, we will deep dive into how agencies need to respond to these changing needs and attitudes. We’ll share our perspectives on what it will take to earn and grow client commitment, and some practical know-how on what you need to think (or rethink) when it comes to your approach. Join us so you create the strongest possible future for your agency, and not just survive.
This is the second event in the ‘Future Positive’ series and more details will follow on upcoming sessions.
This is available to Bristol Media members only and aimed at agency founders and senior leaders.
Places are limited to allow for a more personal and productive discussion. To reserve your place, register here
Whilst this is a free event, we’d be grateful if members would consider making a donation.
Although some of our members have been unaffected by COVID-19, we recognise for others this is still challenging business climate so we want to do what we can to support. As many will know, Bristol Media operates as a not-for-profit Community Interest Company and revenue comes solely from membership fees and events. We receive no other funding or financial support. We’re hopeful that the donation approach will allow all members to continue accessing our events whatever their financial situation whilst also allowing us to replace some of the revenue we’ve lost over recent months. All our speakers give their time and expertise voluntarily. Thank you for your continued backing and we hope that you’ll be able to support this approach and look forward to being able to deliver a series of worthwhile events that our members enjoy and importantly find beneficial to their businesses.
We’re the business consultancy to add clarity, colour and confidence to your ambition.
We add our collective knowledge and specialist expertise to help you realise your full potential and value.
The Future Positive series will be run by the Tonic senior team, who will draw on their experience leading and guiding some of the best agencies through uncertain times.
To find out more about Tonic, click here.