AgencyUK | Chewits updates its brand
Confectionary company Cloetta UK is relaunching its popular Chewits brand across packaging, online and social channels.
The new look includes a facelift for brand ambassador Chewie the dinosaur, who first appeared in 1976.
A range of giveaways will take place on various social platforms this week, with the rebranded product available in stores.
Cloetta UK brand manager Sarah McDermott explains: “We are excited to be relaunching Chewits with a new look and upcoming products that are set to explore bold new flavour combinations and formats.”