image for AgencyUK | Chewits updates its brand

AgencyUK | Chewits updates its brand

Published on Tuesday, 4th February 2020, contributed by AgencyUK

Confectionary company Cloetta UK is relaunching its popular Chewits brand across packaging, online and social channels.

The new look includes a facelift for brand ambassador Chewie the dinosaur, who first appeared in 1976.

A range of giveaways will take place on various social platforms this week, with the rebranded product available in stores.

Cloetta UK brand manager Sarah McDermott explains: “We are excited to be relaunching Chewits with a new look and upcoming products that are set to explore bold new flavour combinations and formats.”