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SearchStar Officially Google Tag Manager Certified

Published on Tuesday, 3rd September 2019, contributed by SearchStar

There are just 13 companies in the UK that are a Google Premier Partner, Google Marketing Platform (GMP) Partner, and officially certified in Google Analytics, Data Studio and Tag Manager. The good news? SearchStar is one of them!

Achieving this certification demonstrates our industry-leading expertise in Google Tag Manager, with agencies asked to prove their knowledge in a rigorous two-step process:

  1. An exam in which the agency must achieve a mark of 80% or higher
  2. ‘1 Project Sample providing evidence of a verifiable, expertly deployed Tag Manager project’

Wearing his pride on his sleeve, Conversion & Analytics director, Ryan Webb, said:

“I’m incredibly proud of the SearchStar team for achieving yet another Google Marketing Platform accreditation - this time as a reward for the industry leading work we do using Tag Manager.
“These accreditations are important because they help clients differentiate between the Google Platform agencies that truly know their stuff, and the rest. In addition, we now have 37 of the team with the individual Google Analytics qualification, the most we’ve ever had. All in all, this is fantastic news for us as an agency, and our clients.”

The Tag Manager certification is only open to existing GMP Partners, meaning that you can only apply once you hold an existing GMP certification (in our case Analytics). See our official partner page here...

On top of that, to remain certified, GMP partners are required to have a minimum of five full time employees pass the specified product exam. Following our last push, we have a ludicrous 37 full time employees with the qualification!

What is Google Tag Manager?

In Google's words, "Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app."

Simply put, it's a free marketing tool that enables you to deploy snippets of code or tracking pixels (for instance), without having to modify the source code of your website itself.

Common examples of tags include Google Analytics tracking, Google Analytics event codes, Facebook's tracking pixel, remarketing tags and scroll tracking. But that's just scratching the surface of what you can accomplish with GTM. A complex site might have need for hundreds of these codes, and GTM provides an easy and convenient solution for managing them without relying on a developer.

This news story first appeared on the SearchStar blog here...