Getting the Big Idea with Patrick Collister - 8 October
Did you know that the creative industries in the UK are now responsible for 8% of GDP? But what is it, this thing called creativity? And what does it mean to be a creative person? Why is it that agencies exist? What is it that (most) marketers cannot do themselves?
Hosted by Patrick Collister, ‘Getting the Big Idea’ is a one-day ‘how-to’ workshop for Creatives, Planners and Account Managers, designed to provide the necessary tools to generate ideas. What it is NOT is a session involving finger-paints, plasticine and connecting with the inner self. It will, however, provide the answers that teams need to understand exactly what it is they’re doing and how to do it faster, with more confidence and with greater expectation of success.
The day will be divided into three key parts:
- Understanding creativity
- Semiotics – and different kinds of idea
- Inspiration – how to get ideas, quickly
Using ‘The Hierarchy of Ideas’ methodology, you'll gain an understanding of exactly what sort of idea is being asked for to create successful paid-for communication by breaking ideas into three key parts: the business idea, marketing idea and creative idea.
The workshop also provides practical tools to help you generate strategies, creative platforms and creative ideas faster.
It's designed to be interactive with a mixture of individual and teamwork where you'll work together on a ‘live’ brief. As well as being stimulating, the session is intended to be energetic and fun so you'll leave feeling confident and rebooted.
Who's it for?
- For creatives, it is a way of getting to ideas quickly and understanding teh link between business goals and ideas.
- For planners and account managers it's a way of testing their briefs and involving clients early to ensure buy-in
- For anyone else wanting to increase the likelihood clients run with their ideas.
You'll acquire real tools of real use which you can use the very next day to improve the creative brief, develop brand positioning ideas and generate creative ideas that will cut-through.
“A unique viewpoint derived from his years spent in both advertising and direct marketing; every person I have sent on his courses has emerged from the experience marvelously rebooted and re-energised.” Rory Sutherland, Vice Chairman, Ogilvy Group UK and President of the IPA.
The 1-day workshop is on Tuesday 8th October from 9.30am - 5pm at Zone, Bristol. Places are limited so book early!
Tickets are £245 (+VAT) for Bristol Media members and £345 (+VAT) for non-members. Lunch and refreshments are provided.
About Patrick Collister
Patrick was the executive creative director and Vice Chairman of Ogilvy & Mather, London. Then executive creative director of the EHS Brann network of direct marketing agencies. From 2013 to 2018 he was the creative lead for Google’s creative think-tank The Zoo. He has won many awards, the most prestigious being Cannes Gold in 2013 with Cheil for Samsung. In his spare time, Patrick publishes Directory magazine and resource.
Patrick will also be joining Bristol Media for a lunchtime Vision keynote in September entitled 'Permission Denied' - get your ticket here.