The collective Marketing brain
Marketing, Advertising, PR and Comms agencies working together are far more powerful than individual agencies and businesses trying to be all things to all men or women. The clear vision brought by independent experts to creating successful well thought through messages should be at the heart of all marketing campaigns, whether that be for the launch of a new product by a multinational, or deciding who the next Prime Minister should be.
That’s the message from Stephen Knight, founder of the Pimento group of over 200 Independent consultants and agencies. And the theme for the forthcoming Pimento Conference on 19th September in London, just six weeks before the country will face a No-Deal Brexit and the consequent political fall out.
‘By the time of our conference, we will have a new Prime Minister in post, and we might even have a feel for whether the promises made in the incumbent’s campaigns have the slightest chance of coming to fruition. In the long term, brand marketing only works when the underlying messages and promises are delivered consistently. Which is where virtually all the ‘potentials’ are currently going wrong. If they are to survive and maintain their own credibility they should be engaging with the experts who can steer them through their brand challenges with honest delivery at the heart of their campaigns,’ says Stephen Knight. ‘They are all very welcome to attend our conference to hear from a range of speakers who could make their lives easier and give them a degree of job security!’
Pimento is Europe’s leading Independent agency network. Founded in 2005, it now boasts over 200 Independent agencies and consultants, covering almost every aspect of marketing services. Pimento is one agency but our network has many flavours. Together Pimento is able to meet the complex demands of clients by creating bespoke teams drawn from our independent network.
The Pimento Conference takes place on 19 September and will be held at the Montcalm Marble Arch Hotel, London
The key note will be delivered by Stephen Woodford, CEO of the Advertising Association, along with Barry Dudley, Partner at M&A specialist Green Square, Nick Band Founder of Pimento People, Lee Warren CEO of Invisible Advantage, AI Creative Guru’s Tiny Giant and a special guest, as well as a range of as professional services advisors to the Marketing & Communications Industry.
For tickets for the conference or more information, go to https://www.pimento.co.uk/pimento-conference-19
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