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Inspiring ocean positivity: NMA appoints Plaster

Published on Friday, 24th May 2019, contributed by Plaster Creative Communications Ltd

The National Marine Aquarium (NMA), the Plymouth-based Ocean Conservation Charity that runs the largest public aquarium in the UK, has appointed Plaster Creative Communications to handle their PR and communications brief after a competitive pitch.

Bristol-based Plaster is an agency that specialises in communication strategies in the venue, events and technology sectors, and counts iconic venues such as Colston Hall, Troxy and the Ministry of Sound in its portfolio of clients, as well as running B2C communications for high-profile events such as BBC Countryfile Live and the Bristol International Balloon Fiesta.

“We’re excited to be working with Plaster on a new chapter in the charity’s development,” said Roger Maslin, CEO of the NMA, “The subject of ocean conservation and ocean literacy has never been more crucial and timely, and we are committed in our mission to conserve and educate, connecting people to the ocean in a positive way and raising awareness of pro-Ocean behaviour.  Plaster impressed with their ideas and enthusiasm and we are looking forward to working with them.”

“The NMA has been working hard over its twenty-year history to educate the public on how a healthy Ocean benefits everybody” says Nicola Bridge, the NMA’s Head of Conservation Education and Communication, “By inspiring the public to interact with it, whether its spending time at the beach, going rock pooling, snorkelling or diving, we can inspire real change.”

“We feel privileged to be working with one of the oldest Ocean conservation charities in the country,” said Kellie Hasbury, Director at Plaster, “We will be helping the NMA craft positive and credible communication strategies and awareness-raising campaigns that demonstrate our interconnectedness with ocean life.  When ocean learning is not part of the educational curriculum, yet environmental concerns have never been more pressing, it’s crucial audiences understand the concept of ocean literacy and the NMA’s role in that urgent national conversation.”