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Big wins for Synergy Creative

Published on Friday, 17th May 2019, contributed by Synergy Creative

Synergy Creative were delighted that their work with RBS and Sovereign Housing Association scooped up a whopping 8 awards and the Grand Prix at this week's Internal Communications and Engagement Awards

On Monday afternoon, a collection of the Synergy team dressed up in their finest gladrags and headed to London for the inaugural Internal Communications and Engagement Awards. The awards are a chance to highlight the impact internal communications has on business and the creative strategies companies have in place to develop engaged and invested workforces.  

A panel of experts chose the winners based on certain criteria, with categories including 'Best Ongoing Commitment to Internal Communications', 'Best Intranet', 'Best Internal Communications in a Crisis' and 'Best Innovation'. 

There were some big names in attendance including Nationwide Building Society, Photobox, Southwest Airlines and Travelex, so the team were thrilled to be there. 

Synergy Creative entered RBS and Sovereign for these awards for their incredible efforts with internal communications. Both organisations have been through huge transformations in recent years and have taken employees along on a journey with them. Through innovative storytelling, they have kept colleagues involved with big changes, rather than leaving them in the dark. 

The categories and wins were as follows: 

  • Best use of storytelling - gold for RBS, silver for Sovereign
  • Best innovation - gold for Sovereign 
  • Best internal comms in a crisis - gold for RBS
  • Best communication of change or business transformation - gold for RBS, bronze for Sovereign
  • Best use of mobile apps - silver for Sovereign 
  • Best use of video and animation - silver for Sovereign 

A win in each category entered was a great achievement and Synergy Creative are pleased that the internal communications work of the two organisations is receiving the recognition it deserves. RBS' 10 years on campaign won the Grand Prix unanimously for its transparent and future-focused approach, making the night a huge success.

One judge on RBS' 10 years on campaign: "Brave to be this open with staff and trust them with the reality of the situation, and it paid off in an uplifting campaign that captured staffs' sentiment." 

Another judge on Sovereign's use of VR and a Gogglebox-style TV show where staff could talk openly about business change: "A clear winner. The VR headsets are great but the Gogglebox TV is the icing on the cake. Looks great fun and it must have been fantastic to be part of." 

Interested in joining the Synergy Creative team as an Account Director and working on award-winning campaigns? Check out their job ad and apply