image for In pursuit of #BalanceforBetter: inspired by IWD19

In pursuit of #BalanceforBetter: inspired by IWD19

Published on Friday, 8th March 2019, contributed by Six

Seeing the big picture

The words of Gloria Steinem can make us all pause for thought as we mark IWD on 8th March:

The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights.”

It follows that we should reflect on our efforts here at Six, as a business and as individuals. We must take care not to think we’ve got it covered just because we can point to simple statistics on the composition of our agency, that suggest a broadly healthy gender balance.

We should challenge ourselves by looking at the bigger picture, with the realisation that genuine and sustained balance surely comes only when we all see the human being first, rather than looking through the prism of gender (or any other distinguishing stereotype, for that matter).

Only when every single person feels safe to be truly themselves at work, can we feel we are getting there. We may think this is already the case; but as we’ll never actually know for certain that we’ve reached that point, our efforts must never cease. It is crucial to combat the ‘unconscious bias’ as well as the ‘conscious bias’ that exists in so many areas of our society and upbringing.

Like most, I am sure we can identify those statistics that show just how far we have come and how much we have achieved. After all, we have a 58:42 split (in favour of women), 40% of our creative team are women, 67% of leadership roles are held by women… but does that tell the whole story? Encouragingly, a recent piece of research shows that 85% of men in the UK no longer see child care as the responsibility of women: an enormous shift in attitude from 40 years ago.

To read the rest of this post, head over to our blog