image for Being Generation-Z - Part II

Being Generation-Z - Part II

Published on Wednesday, 5th December 2018, contributed by Bray Leino CX

In a further look at Gen Z, Beth delves into the importance of partnering with this pragmatic generation when developing your brand. She shares some genuinely valuable insight into this audience - "Don’t try to be “cool”, we can smell fake a mile away." 

https://www.brayleinocx.co.uk/blog/being-generation-z-part-ii/