Pennon Group choose True for digital partnership
Following one of the biggest pitches in their history, Bristol based independent digital agency True have been appointed as the new group strategic digital partner for Pennon Group PLC.
Pennon is one of the largest environmental infrastructure groups in the UK, owning both South West Water and Viridor Waste Management. As their master agency, True will provide strategic direction and creative technology solutions to help the entire business profit from the limitless possibilities of digital.
Tim Jones, Founding Partner and MD at True comments:
“This is a tremendously exciting appointment for True. The waste and water sectors are both ripe for digital disruption, and as services essential to life and the environment, we have an opportunity to change behaviour in homes and businesses and totally transform the customer experience. Pennon want to make a real impact and shape the future for waste and water services – that’s exactly the kind of challenge True specialise in.”
Richard Jenner, Digital Project Specialist at Pennon adds:
“True showed a robust strategic approach to getting the most out of digital and understand our challenges in depth. True also demonstrated a core understanding of behavioural biases in B2B and B2C worlds which made them the obvious choice for Pennon. Their digital expertise and vision will help us transform our relationships with our customers.”