Microsoft Fights Crime With New Films
It starts with a phone call, an email, or an unexpected pop-up playing to the heart of everybody's fears: a virus has infected your computer or mobile, your personal data is at risk, and you must act immediately to protect yourself...
This month a digital campaign goes live using three short films, to help prevent the public falling for two nasty ‘Tech Scams’, where criminals pretend to be Microsoft, an ISP or similar Technical Support. We’ve all been targeted by bogus callers but, shockingly, one in ten people pay out for 'help' or IT services that simply don’t exist! Meet two of their victims I filmed:
When the first reports of the con started emerging, the criminals were mainly targeting senior citizens via the telephone, exploiting a perceived lack of technical knowledge in an older demographic. But they are increasingly targeting Gen Z and millennials, using pop-up windows and exploiting the younger generation’s familiarity with and extensive use of websites with higher risks. These scammers are netting millions of pounds so if you are targeted report it. YOU HAVE BEEN WARNED.