Microcopy - looking out for the little guys
By Alex Ryder
Head of Content at Natural Interaction
Microcopy - don't forget about the little guys
Microcopy: those little snippets of text all over your website - link buttons, form field instructions and summary sentences. They all matter and yet often they are overlooked.
Most businesses have a copywriter in house or at the very least a literate marketing manager to curate their content, whether that be product descriptions, advertising copy, blogs or help guides. But how many of them are concentrating on microcopy? In my experience, not many and certainly not enough. Often those one-liners and links get added without thought, or, placeholder text goes in at the design stage by a designer or developer and there it stays.