Death to false user testing!
Adam Babajee-Pycroft, MD at Natural Interaction, a Bristol-based UX agency.
Death to false user testing
User testing should be at the core of every design project and it’s great to see that as a best practice, it’s happening more and more in businesses up and down the country. It’s a simple enough concept - evaluating your product, software or service by testing it on users. And yet, it’s so often done wrong!
I’m on a one-man mission to stop the use of false user testing techniques. Unless you're testing with people who use your actual product, who've been recruited properly there’s absolutely no way that you’ll have the accurate, qualitative data you need to make informed decisions.