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Advertising Conference Programme Unveiled!

Published on Thursday, 13th September 2018, contributed by SearchStar

With our autumn conference under a month away - 11th October - we've released a full agenda for the day. Things are shaping up very nicely indeed...

Joining four of team SearchStar - Dan Fallon, Sian Miller, Ed Culliford and Ryan Webb - will be some truly big-hitters from Google, Sky Media, Hajoso (and Amazon ex-Director) and industry-futurist mporium. Over the course of the day each presentation will help build a picture of how data has shaped the advertising industry, and what the future holds for advertisers.

You can read the full programme for the day, and get your earlybird tickets for the conference here >>>

Data in Advertising: 2019 & Beyond

We'll be exploring the myriad ways in which data influences advertising - how it can be used to speculate, innovate and, ultimately, resonate more effectively with consumers at every stage of the sales funnel.

Presenting from Google will be Meaghan Rogers (Agency Development Manager), who will provide unmissable insight into how data is driving the future of the online advertising behemoth – and how this affects you.

From Sky, we’ll be joined by David Sanderson (Head of Sky AdSmart Local) who will take us on a journey through the development of data-driven ad personalisation on television, the impact it is having on the industry, and the opportunities for your business.

James Leeson, former director of Amazon’s consumables business will shine a light on the advertising ambitions of the ecommerce giant and how – or if – other retailers can continue to compete with Amazon.

Additionally there will be presentations from our own Dan Fallon and senior members of the SearchStar team as well as talks from other industry veterans (watch this space for new announcements). All the speakers will be sharing their expertise in data, their analysis of what the future holds, and their ideas of what you need to be doing to boost the impact of your advertising.

Previous attendees of the SearchStar conference series include: Clarks, Yankee Candle, University of Bath, Mars, National Trust, Royds Withy King, Triodos Bank, Intrepid Travel Group, Unite, English Heritage, Bristol Airport, Shelter, Bath Spa University, Truprint, Pukka Herbs, Future Publishing and Oak Furniture Land. Last years conference was rated Excellent or Very Good by 97% of the nearly 200 delegates.

You can read the full programme for the day, and get your earlybird tickets for the conference here >>>