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JonesMillbank launches CHiMi's #006 in London

Published on Tuesday, 7th August 2018, contributed by JonesMillbank

JonesMillbank have helped launch CHiMi Eyewear's new #006 frame in London via a social-led video campaign on Instagram.

The new frame breaks stereotypes by targeting males with a traditionally feminie frame shape. Coming in a range of bold colours, the films focus on five males, each representing one of the frame's colours.

Shot in a single day throughout London with a sizeable support crew, a range of individual films were delivered to give the campaign fresh content across the coming weeks.

"This is one of our first forays into fashion and lifestyle and it was incredibly enjoyable working with a talented group of artists. Our editor had a lot of freedom with the brief and we're all really happy with the final films" said Russell Jones, Director at video production company JonesMillbank.

A selection of the films are available to watch at


JonesMillbank are a dynamic video production company based in Bristol.

They've been producing engaging, effective and creative films entirely in-house since their inception in 2011 and have worked with a wide variety of institutions in a broad range of sectors including education, travel, manufacturing and charity.

Their human approach to storytelling has resulted in many of their video productions being interview-led - one of their specialties - but whatever the technique or brief their ultimate goal is to provide a return on investment.

As a result over 85% of their clients are repeat customers.
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