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Meet our 'Bird of Play'

Published on Monday, 6th August 2018, contributed by Complete Control

Come and meet 'Bird of Play’, our giant owl sculpture with a charming digital twist.

We are well known for creating interactive content for the best in children’s media but we also undertake ‘special’ projects, outside of the children’s space, if they are playful and creative in their concepts. A ‘special project’ we have recently taken part in is creating a giant owl sculpture, for the Minerva’s Owls of Bath 2018 with a charming digital twist.

Bird of Play is a different breed of owl. At first glance it’s rather understated, however look through its eye and you will see an amazing colourful world in front of you.

Through its award winning teleidoscope, created by the amazing Marc Tickle from Onreflectionyou will see Bath as you have never seen it before. Bird of Play is part of the Minerva’s Owls of Bath 2018 – a major public art sculpture trail featuring a giant flock of 85 individually decorated, super-sized owl sculptures displayed across Bath and surrounding region from 25 June to 10 September 2018.

Bird of Play encourages you to play by taking your very own teleidoscopic images and videos through the owl’s eye, and then share them on social media @birdofplaybath in a unique way to showcase the creative community of Bath.

Being a children’s digital agency we had lots of playful tech based ideas for our Owl but the UK weather soon put paid to those! We wanted to do something colourful, playful and memorable and a digital / social element was key. We decided to bring the colour ‘inside’ the Owl using an amazing old school teleidoscope (no gimmicky tech here!). People can look through the Owl’s eye and see what the Owl sees in a unique and creative way. Take photos through the eye and then share images via social media.

We have really enjoyed the creative challenge of putting the colour and experience ‘inside the owl’. Discovering what a teleidoscope was and the amazing illusions it produces when looking through the Owl’s eye was so inspiring. Applying a layer of social media on top where people can take photos of the creative images generated captures a simple but amazing piece of interactive art with a digital twist.

Discover the whole story of the creation of Bird of Play on our Instagram, Twitter and Facebook channels.
@birdofplaybath on Instrgram