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23 Years as a Creative Agency MD

Published on Friday, 3rd August 2018, contributed by Six

ADLIB recently asked our Managing Director, John Argent, to be a part of their Wisdom Series. 

As part of this, they asked John what ‘key things’ he’s learned and could pass on to those within his sector, those working in the same profession as well as the next gen of talent.

After moving from London to Bristol in 1994 with a business degree and a number of years’ agency experience under his belt, John teamed up with creative Steve Sackett. 23 years on and with a much bigger team around them, Six (formerly called Studio Six) has a variety of large clients across the automotive, education and financial services sectors including BP, Lloyds Bank, and UWE Bristol.

Now, John, in an attempt to capture some of the wisdom you’ve gained during the past 23 years of managing brand and creative agency Six, what are some “stand-out things” you’ve learned as a professional that you could share?

1. Hard work earns the right to be lucky.
It’s hard not to trot out the same old predictable pearls of wisdom, however, if they’re true then they’re worth repeating – so here goes with No.1. Gary Player famously said that the more he practiced, the luckier he got. We have enjoyed extraordinary good fortune over the years for which I can’t claim specific brilliance on our part. That said we shouldn’t apologise for being in the right place at the right time and then being able to see and react to opportunities that come along. In these ‘enlightened’ times of ‘fairness’, a good work ethic is neither evil nor a weakness…I am sure we all notice and appreciate it when we experience it in our daily lives – and as an agency, I am quite sure clients have in turn been happy to see and reward those agencies that demonstrably go the extra mile for them.

2. Back yourself, do the right thing…and good things will happen.
We never know it all, and nor do our clients but if we work with integrity and with sound principles things will work out in the long term. Agencies hate to say no, however the few times we have declined to pursue a tempting opportunity (through lack of required scale or expertise), our standing with those clients has in fact risen and they have sought other ways to reward us with the right kind of work.

To read the rest of the blog, head over to the ADLIB blog