image for A View From Glynn Hayward, Creative Director at Complete Control

A View From Glynn Hayward, Creative Director at Complete Control

Published on Wednesday, 1st August 2018

Glynn Hayward is the founder and Creative Director of Complete Control, a leading children's digital production company based in Bath, that produces interactive content for some of the best loved children's entertainment and publishing brands.

What did you want to be when you grew up?

I always wanted to be a punk rock star but that never quite happened.  I therefore named my agency Complete Control after a song title by The Clash instead.  Being in children's entertainment I still haven't grown up (quite yet).

If you weren't doing this job now, what would you be doing?

Probably day dreaming ideas at home, watching The Chase, thinking I need to get a job doing something creative!  I'm actually writing and illustrating a children's book so I'd probably finish that off.

Who do you most admire in business and why?

Currently it's Simon Mottram, the founder of British cycling clothing brand Rapha.  He has created a very successful stylish and aspirational brand, and culture, for cyclists and sold the business for £200m.

What do you do when you're not at work?

Go cycling - I love that.

What's your favourite ad campaign/TV programme of the year so far and why?

The Tour De France highlight show on ITV4 has been my favourite TV show this year - simply due to the 4 talented presenters who can entertain and engage you whilst watching bikes cycling around.  Also loved watching the World Cup on the BBC this summer - I do enjoy watching sport on traditional TV.

What music are you listening to (on your phone/iPod)?

The Damned's new album 'Evil Spirits' - crowd funded by Pledgemusic after 10 years since their last album and it went into the Top 10 album chart - well done guys!  Loving Liam Gallagher's come back too.

What's your tipple?

Pint of lager or beer.

Tell us one highlight of your career so far...

I've been very lucky to have many career highlights, but winning 2 BAFTAs and being nominated by BAFTA as Best Independent Production Company have been rather special moments.

And one highlight of your life so far...

Being lucky enough to move house to the beautiful city of Bath last year.

Who would be your ideal dinner guests and why?

Johnny Rotten and the Gallagher brothers would make for a fun evening to get to hear all their stories of igniting a generation with their music.  I probably wouldn't be able to get a word in and not a lot of eating would happen I suspect.

What programme on TV/online do you try not to miss?

I don't really do TV but tend to graze content online of all sorts, from music videos to random documentaries.  I'm not one for Love Island or anything like that!

Apart from your phone, what's the one gadget you can't live without?

Wahoo bike computer