Designing for mobile web users
An insight into designing for mobile users from Natural Interaction MD and UXer Adam Babajee-Pycroft.
I often reflect on the first time I designed a mobile website. This was to be a dedicated website for mobile users, Responsive Web Design was merely a twinkle in Ethan Marcotte’s eye at that time. Reminiscing about those days, I often shudder at the assumptions we made about how people would use the website.
Esteemed Reader, I want you to ponder the answer to the following simple questions:
1) How are you reading this?
2) Why are you reading this?
I suspect, the answer to the first question is “on mobile”. According to 2014 figures, released by the UK Office of National Statistics, 53% of the UK population use the mobile web every day (vs 76% in total). 55% of British people use the internet to read news and articles. There’s a decent chance I’m wrong in that assumption as the target audience for this article may not be representative of the UK. It could be that a larger percentage of you are on mobile due to being more engaged with technology. Conversely, you may be on a desktop computer, reading this whilst procrastinating. If that’s the case, you’ve come this far so you may as well finish the article.
Those of you who are reading this on a mobile device, think about the answer to the second question. I doubt that the answer is “running for the bus”. That assumption around a user’s context is still prevalent in 2015.
People who visit your website on mobile, probably aren’t “running for the bus”.
HOW DO I KNOW WHICH FEATURES TO OFFER MOBILE USERS?
*** Head to the Natural Interaction blog to finish this article ***