Google Launches Grants Professionals for Charities
Google has announced an Ad Grants Certified Professionals Community, which aims to validate agencies with Ad Grants experience and nonprofit sector specialisation.
In 2017, Google made changes to raise the quality of the ad grant programme and as a result, many non-profits have needed to upskill or seek additional support to ensure their grant is not suspended. To guide non-profits, Google has produced a community directory of certified professionals that can help.
As of its launch on 24th July, the directory
lists 8 North America based agencies and only one person in Europe, Jason Williams (a member of Bristol Media).
Jason was asked to be part of a group that helped Google with their new Ad Grants programme strategy because of his charity focus and knowledge of the differences between Ad Grant accounts and paid accounts.
It's important that nonprofits get help from someone who knows about these differences, Google has produced this certified list
to give charities more confidence in the choice of agencies they have to choose from.