image for D&AD Awards - And the Black Pencil goes to....

D&AD Awards - And the Black Pencil goes to....

Published on Tuesday, 24th July 2018, contributed by Nationwide Building Society
  • D&AD Black Pencil awarded for Nationwide and Shelter brief

  • Over 2,000 young and up and coming designers take up Society design challenge

We’ve brought our members convenience and opportunity in a changing world for over 170 years. From offering the first savings box as a product in 1905, launching the UK’s first retail internet banking service, to being the first high street financial services provider to offer 24/7 Twitter support.

We’ve also just announced a £50 million venturing fund to encourage innovation and have just announced a new challenge to get the fintech community to think about creating services and apps that help those who most need financial support, called Open Banking for Good. Creativity and simplicity have served us well and are continuing to do so.

Innovation brief, accepted!

For the fourth year running we’ve invested in the largest event in the creative industry, the Design & Art Direction (D&AD) Awards, through our sponsorship of the ‘New Blood’ category.

Working successfully with Shelter for over 15 years, with a common goal of helping people find a place fit to call home. Over 2,000 young and up and coming designers downloaded our brief to: Use the power of words to put Nationwide and Shelter at the heart of the conversation around the UK's housing issues.

Candi Williams, Senior Content Designer in Nationwide’s Mobile & Digital Experience team, said: “Innovation and helping people have a place to call home are two things at the heart of our ethos as a building society.

So, our New Blood brief with Shelter was an important one. The standard and quality of talent this year was incredible. We had thousands of young creatives bring creativity, fresh perspectives and excellent ideas to a hugely important topic. I’m looking forward to what’s next.”

Black Pencil recognition

Since the early 1960’s, the D&AD Pencil has been awarded to only the very best in design and advertising. This year saw Naomi Taylor receive the prestigious Black Pencil awarded for her interpretation of our brief.

Upon receiving the accolade, Naomi commented: “It’s a subject that matters to me. So many people I know have been kicked out of their homes. They always say that actions speak louder than words but you need words to encourage action.”

To a bright future

Building upon our heritage of innovation, to help our 15 million members get more from their money and navigate the challenges and opportunities of everyday life is what drives us. Equally so, is nurturing those brilliant ideas and their creators.

Our Nationwide Experience Design team could be just the place for you. Click here to realise your potential.

Pictured from left to right: Serena Mosely, Nationwide's Candi Williams, Davide Cocchiara,  Boris Schreurs and Bethan Harris-Brown