20% off Video Marketing Book for Bristol Media Members
Published on Thursday, 19th July 2018, contributed by Hurricane
Video is the single most effective tool that marketers have. It has the power to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. "Video Marketing Strategy" (Kogan Page), the new book by Bristol-based video strategist, Jon Mowat
, is the ultimate guide to harnessing video to create effective campaigns.
“Video Marketing Strategy: harness the power of online video to drive brand growth” outlines a magic formula for creating engaging, effective content and incorporating it into a wider marketing strategy. It explores both the theory (why are humans so affected by video on mobile devices?) and practice (what’s the key to making videos that deliver results?) to enable readers to create videos that will cut through, increase website visits and deliver measurable results.
In a world that is becoming increasingly ‘video first’, "Video Marketing Strategy" will help you magnify your brand voice by tapping into a level of emotional engagement that cannot be achieved any other way. Including global case studies of how marketers from all sectors have used video campaigns successfully, this book is an essential handbook for any marketer looking to use video to drive brand growth.
The book has been well-received by reviewers and the wider industry at conferences across Europe.
Ben Wiggins, Brand & Communications Manager, Infiniti Motor Company described the book as “An exceptionally comprehensive study of the power and necessity of a varied content strategy with video at its core.”
Daniel Rowles, CEO, TargetInternet.com, also praised the book as “A fantastically easy-to-read, practical and hands-on book that covers the theory and practice of creating great video marketing. Highly recommended.”
Author Jon Mowat is the MD of award-winning video marketing agency Hurricane Media
in Bristol. Previously Jon spent 15 years at the BBC as producer and director on documentaries screened internationally on BBC 1, BBC2, Channel 4 and Discovery.
"Video Marketing Strategy" is published by Kogan Page
, the leading independent global publisher of specialist professional books and content with over 900 titles in print.