From Russia with Lovely Designs
With England through to the Semi-Finals this week, it's a pretty exciting time for football fans! Our copywriter Chris is one of the biggest footie fans here at Six and he's written this fascinating piece about football shirt design. Take a read...
Of course, a football shirt is a sporting garment. It needs to be comfortable, it needs to perform on the field. But these days, it needs to do so much more for manufacturers like Adidas and Nike. It needs to win on the street too.
The football shirt is no longer purely the attire of the hard-core football fan. In the build-up to the 2018 FIFA World Cup in Russia, many of the team shirts have attracted the attention of people who put aesthetics up front.