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Introducing Noughts & Ones: Coders with Character

Published on Monday, 2nd July 2018, contributed by Noughts & Ones

Bristol-based web design and development specialist Hive Social has undergone a total rebrand - say hello to Noughts & Ones.

Specialising in established platforms like Squarespace and Shopify, the creative coding business has spent the Spring reprogramming itself in support of its ambition for growth as a web development agency.

Over the last four years, Hive Social has established itself as one of the UK’s leading specialists in the Squarespace platform, offering design and development services as well as free plug-ins, support, and guides to help Squarespace users get the most out of the ecosystem.

The rebrand heralds a period of growth for the agency that will include new service offerings, increased client reach, and further specialisms in other established web platforms. 

Hive Social’s director, Tom Locke explained:

"We have worked with some amazing clients and crafted an approachable and inclusive web design and development service, which is something that we’re deeply passionate about, and it was about time our brand and messaging caught up! The rebranding experience has been a real eye-opener for me as a business owner. Our new brand completely encompasses our focus on collaboration and innovative web development, and on our strategic partnerships with both brands and creative agencies." 

Brand Communications agency Colour&Thing were appointed to realise the new brand identity.

Colour&Thing’s Brand Strategist Dom Lane said:

"Every business needs a brand that truly reflects what they’re offering the world. It should encapsulate not only what a business does, but how it does it - it’s personality. The guys at Hive Social are far more witty and creative than their old name suggested, and far less predictable. Noughts & Ones better expresses their non-coder approach to coding which their clients value." 

The new Noughts & Ones website, which launches alongside the new name, logo and messaging, showcases project partnerships, validating it’s offer and increasing the agency’s online reach to prospective clients.