Kaleido Grafik launch new site for Avaunt Magazine
Avaunt invites the reader to escape the urban grind through a series of brilliantly written and stunningly photographed articles, featuring extraordinary people and reports that go well beyond the radar of the mainstream press. It’s for those with a thirst for the unusual, whether they want to find out about the world’s most remote and inaccessible places, learn about the latest discoveries in science and technology, or simply be surprised by a great story.
Avaunt approached Kaleido Grafik to design and build their new website after seeing our work for www.ozonecoffee.co.uk and www.ozonecoffee.co.nz. The brief was clear – to improve the overall sense of continuity across touchpoints, print and web, by translating the high-end experience of the printed magazine in a digital environment.
The new website uses an array of interactive elements to keep the overall experience engaging: notably intuitive horizontally dragable galleries, tasteful type pairings (originally art directed by Matt Willey), inventive Issue archiving, clear site navigation and an easy-to-use bespoke ecommerce platform. The photographic and video content is visually really rich, so it was important for us to find a way of presenting this in an immersive way across all devices.
Founded in Switzerland, Kaleido Grafik is a Bristol based studio, made up of a passionate and dedicated team. Our offering is simple, we design meaningful brands and build robust websites.
The studio welcomes projects of all sizes, for clients based locally and internationally, from start-ups through to global brands. At Kaleido Grafik we also love collaborating with design studios looking to deliver technically challenging and brave digital websites and services. We’ve recently worked with University of Oxford, Hiut Denim, National Trust, Nike and Ozone Coffee Roasters. Our work has been recognised by New York Magazine, The Guardian, Creative Review and The Design Business Association.