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Speaker Lineup Announced for SearchStar Conference

Published on Wednesday, 16th May 2018, contributed by SearchStar

The full lineup of speakers for SearchStar’s half-day analytics and conversion conference has been unveiled. Joining SearchStar and Google at Bath’s Apex Hotel on the 28th of June will be a host of industry-leading experts with international experience of research, data and insight analysis.

Conference attendees will hear from:

Natalie Horn, Prime Decision

The optimised life: Big questions for business

Natalie's thought-provoking talk will explore the practice and implications of applying behavioural science to business. As behavioural insights and technologies increase in sophistication, what are the big risks and opportunities?

Dr. Peter Hocknell, We Are Outwith

How can qualitative insight from customers complement your data analysis?

Drawing on his experience of working closely with some of the world's biggest and most complex blue chip companies, Peter will bring to life how some businesses are consistently choosing to use qualitative research to better connect their rational intentions with the complexity of what customers want to experience.

Meaghan Rogers, Google

Forget Last Click Attribution

Google are coming over from their headquarters to talk about the latest data-driven attribution models, Google Analytics 360 & the evolution and value of voice assistance

Jon Boon, SearchStar

What's new & what's coming in 2019?

Our Lead Analytics Consultant, Jon Boon, will take to the stage to talk about the latest features in the Google Analytics stack. His seminar will include real world examples of "cool" and innovative ways of tracking and gaining impactful business insight from your website.

Ryan Webb, SearchStar

Combining data and customer insight to deliver conversion success

Ryan will take to the lectern to talk about how you can combine data and user feedback to improve website performance. He'll explain how we take advantage of the insight gained from research to drive increased conversions, and will be joined by a client to talk through some specific examples.

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Focusing on the latest industry trends and innovations the half-day conference -  ‘Analytics and Conversion: 2019 & Beyond’ - is aimed at digital marketers who would like to understand more about their website visitors and how to drive them to convert.

Ryan Webb, Analytics and Conversion Director at SearchStar, said:

“We’ve got some brilliant speakers at our June Conference. We’ve been careful to pull together an agenda that will cover both the quantitative and qualitative sides of conversion optimisation. The SearchStar team will of course have plenty to say, but our guest speaker lineup is even better that our usual high standard!

"I’ve seen Natalie Horne from Prime Decision talk a few times and always find her insights into behavioural change fascinating. She has plenty to share, having run a consultancy for the last 7 years that helps other businesses use behavioural change and consumer psychology to their commercial advantage.

"Further to Natalie, Peter Hocknell will also talk about human behaviour, but from a customer experience perspective. Peter has an incredible pedigree in this field, having developed the customer strategy for the likes of Nationwide and Mulberry. Peter will give his view on how important qualitative research is to improving the experience of a customer.

"I’m also very pleased that Meaghan Rogers, our Google Agency Relationship Manager will be joining us. Meaghan will focus more on data and how the latest developments in Google Attribution can help optimise digital advertising campaigns. She’ll also give us an update on the latest Google developments in “assistance” technology.”

In addition to a full schedule of industry-leading speakers, delegates will have the opportunity to receive live feedback about their own websites, hear expert solutions to their own analytics and conversion challenges and watch live demos of cutting-edge analytics and conversion software.

Due to strictly limited spaces, prospective delegates are being asked to register their interest on the SearchStar website >>>