image for Activation Launches Sulis Lager for Bath Ales

Activation Launches Sulis Lager for Bath Ales

Published on Thursday, 10th May 2018, contributed by Activation

We’re delighted to announce that we’re working with Bath Ales helping the brand launch Sulis, a new English lager.

Positioned as the ultimate English lager, Sulis is a new premium English lager inspired by Sulis Minerva – the Roman goddess of Bath – and a new permanent addition to the Bath Ales range.

Sulis is now available in Tesco stores nationwide, and will be in select pubs, bars and restaurants in Bath, Bristol and southwest England from mid-May.

Working with the team at Bath Ales, we have created an engaging creative idea that tells the Sulis story.  The campaign execution takes the form of three short video carousels that amplify the beer’s taste cues and ultimate English lager message, alongside Bath provenance.

The launch is a two-phased approach to drive awareness via social: 

  • Off trade Driving awareness of new Sulis Lager launching nationally in Tesco
  • On trade Raising awareness of Sulis Lager in pubs around the South West

Each phase is targeting core consumers with an interest in craft beers who shop at Tesco for off trade and geotargeting key regional areas (South West) for on trade.

Bath Ales’ lager launch comes ahead of the unveiling of its new brew house in May. The finishing touches are being made to the multi-million-pound project, which is set to be south west’s most sophisticated and technologically advanced brewery.

For more information, visit Bathales.com.

For more information regarding the campaign and the work Activation do, visit Activation.com.