image for What do Harry Potter, Banksy, Steve Jobs and Kim Kardashian have in common? How to Capture the Imagination of the Masses in the Modern Age

What do Harry Potter, Banksy, Steve Jobs and Kim Kardashian have in common? How to Capture the Imagination of the Masses in the Modern Age

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Published on Wednesday, 23rd May 2018

Jeetendr Sehdev is a global authority on branding, the world’s leading pop culture expert, a New York Times best-selling author and a Financial Times columnist and we're delighted that he is coming to Bristol to give a Vision keynote on Tuesday 5th June from 1-2pm at Cinema 2, Watershed, 1 Canons Road, Bristol BS1 5TX.

How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through?

Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch.

Sehdev’s New York Times bestselling book, The Kim Kardashian Principle: Why Shameless Sells and How to Do it Right reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

Described by Forbes as “the most buzzed about business book of the year”The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Sehdev will draw on the research for his book to reveal the six steps to make your ideas outperform in the 21st Century. He understands the new rules of acceptance today, rewritten by Millennials and Generation Z. These rules explain how certain people, products and ideas break through against all odds. Jeetendr Sehdev reveals the key themes that ignite popular culture and delivers a bold and dynamic message that motivates people to be free, fearless and live up to their greatness.

Jeetendr Sehdev was born and raised in Bristol and began his career in advertising at Ogilvy & Mather in New York City where he built some of the world’s most iconic brands including American Express and Dove.

Tickets are £20+VAT for members and £25+VAT for non-members.  Please email Lynda@bristolmedia.co.uk to book your place.  We look forward to seeing you there.

Twitter: @JeetendrSehdev

Instagram: @Jeetendr_Sehdev

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Linked In: Jeetendr Sehdev