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Burts Snacks appoints Activation

Published on Monday, 9th April 2018, contributed by Activation

We’re thrilled to announce that Burts Snacks have appointed us to handle their digital business, following a competitive pitch process.

Briefed to drive a step change in the brand’s digital strategy and output, with a focus on driving consumer engagement and sales via digital, we presented a compelling strategy and approach that gives Burts the opportunity to drive real value from their digital activity.

The new activity begins in April with a social plan focusing on provenance, adventure, humour and commerce, combining innovative and exciting creative content with highly targeted social media amplification to drive impact amongst core audiences. The agency will also take responsibility for the brand’s social community management.

Further initiatives for the year will include a large-scale consumer campaign and on-going developments to the brand’s direct to consumer sales activities.

Commenting on the appointment, Activation Managing Director, Matt Ramsay said ‘We are thrilled to be working with Burts – a genuine British brand with a great story, and an exciting future. This all fits brilliantly with our agency expertise and our ambition, and so there’s huge potential. From the start we felt we could really make a difference and luckily for us the team at Burts felt the same’

Simon Knight, Sales & Marketing Director at Burts added. ‘With the changing media landscape and the opportunity digital offers, we know we need to step change what we were doing with digital and we set out to find a partner who could share our ambition and our enthusiasm, whilst also understanding what our business really needs. We were excited about the plan and looking forward to working together’.