Ready launches campaigns for four consumer brands
Creative agency Ready has had a bumper first quarter of 2018 with four major tactical campaigns for its consumer brand clients.
The Bath-based agency delivered engaging video campaigns for skincare specialists Bioré and baby and toddler food brand Kiddylicious.
It also helped to activate Soap & Glory’s US-based More Than Lips campaign through social and digital content, and created an interactive digital experience for the launch of false eyelash brand Eylure’s revolutionary new Blend & Care product.
Bioré is a new client win for Ready. The Kao Corporation-owned skincare brand is on a mission to help consumers free their pores from dirt and oil.
To get the word out, they tasked Ready with creating a collection of four videos to show how their pore strip products powerfully remove dirt from the skin. These will be displayed on the brands social media channels and video-on-demand services, as well as YouTube pre-roll ads aimed at viewers of make-up tutorials.
For Kiddylicious, Ready shot and edited a series of videos aimed at educating new parents about their babies’ development. The videos, housed on the brand’s website and social channels, feature child development expert Dr. Jacqueline Harding explaining what to expect around key milestones such as sitting, crawling and toddling.
Although Soap & Glory are one of Ready’s longest-standing clients with a partnership stretching back seven years, the agency’s latest project was for the brand’s USA team – a relatively new relationship.
Soap & Glory’s latest Stateside campaign, called More Than Lips, is dedicated to encouraging women from all backgrounds to share their stories. Ready created two pieces of short-form video content from footage of the brand’s ‘More Than Lips’ experiential activation at the Women’s March in LA.
Their team also built a fully optimised and integrated More Than Lips campaign page, targeted specifically at retail partners Walgreens, Ulta and Target. Built into the page was comprehensive tracking functionality to ensure the brand could closely monitor and measure the success of the campaign and its ROI.
Meanwhile, Eylure - another new client win for Ready - challenged the agency to create a buzz around the launch of their new Blend & Care brush.
The brush promises to fix a common problem for fake lash wearers; a pesky gap between their real and fake lashes. So Ready created Blend & Win, a fun and fiercely addictive digital game that challenges players to find and fix those lash gaps before the clock runs down.
The game, hosted on a bespoke microsite, clocked up over 75,000 plays in its first few days as Eylure fans battled to win free goodies including the new Blend & Care brush.
Ready co-founder and digital director Jake Xu said: “It’s been a hectic but brilliant few months for us. With two new clients in Bioré and Eylure, plus blossoming relationships with Soap & Glory USA and Kiddylicious, we really couldn’t ask for a better start to 2018.
“With three of these projects targeting beauty fans, we are fast becoming a leading player in the beauty sector. Going forward, our aim is to build on this by offering our unique take on promotional and tactical campaigns to all consumer brands,” Xu added.
“This is already beginning to happen, with a top-secret project coming up for Bioré’s sister brand Molton Brown and a couple of other new clients in the pipeline too. We can’t wait to share the details, and also see where the remainder of 2018 takes us. It’s exciting times here.”