image for Gravitywell's new marketing campaign for WPD

Gravitywell's new marketing campaign for WPD

Published on Wednesday, 28th February 2018, contributed by Gravitywell

Gravitywell designed and delivered an online marketing campaign to promote Western Power’s Power Cut Reporter apps. This included video production, digital ads and social media messaging.

The focus was on Western Power’s desire to take care of their customers, as the purpose of the app was to communicate on a personal and human level. Two themes steered the style and content of the short films: ‘we’re never too far away’ (to get in touch with) and ‘we’ll let you know’ (if a power cut might affect you or a loved one).

Gravitywell produced two adverts / films that reflect each of the two campaign messages, as well as providing a number of additional materials such as stings and stills for use across Western Power’s social media channels. A campaign and schedule was mapped for the client’s internal social media team.

Production of the videos included storyboard, casting. Location scouting, set dressing, photography, filming, directing, editing and animation / effects.

The social media campaign is currently running (February 2018) and you can catch it on Western Power’s Twitter, Facebook and Youtube channels.

You can find out more about the project on Gravitywell’s website and download the Power cut reporter app for both Android and iOS.