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Creative agency gets clients Ready for Christmas

Published on Wednesday, 6th December 2017, contributed by Ready

Creative campaign agency Ready has launched festive digital campaigns for four of its clients in the past two weeks.

Soap & Glory, Quidco, and Kiddylicious have all tasked the Bath-based agency with injecting a little Christmas spirit into their digital communications.

For Soap & Glory, Ready has created a digital ‘hub’ for the beauty brand’s Christmas activity. This marks the fourth straight Christmas that the agency has delivered Soap & Glory’s Christmas digital campaign.

A host of fun content is housed in the ski cabin-themed experience, including videos, festive freebies, a gift guide tool and much more. To build excitement and keep Soap & Glory fans coming back to the experience, the cabins were ‘opened’ one by one over several weeks. 

Quidco and both briefed Ready to create Christmas-themed digital games to encourage people to save money by using their services when Christmas shopping.

The Quidco Santa Dash game challenges members of Quidco, the UK’s leading online cashback website, to drop presents from Santa’s sleigh into a series of chimneys as he flies over the rooftops. Successful players instantly find out if they have won a cash prize from the £25,000 pot.

In the game, called Elf Runner, players must guide a sprightly elf through the frozen streets to deliver a voucher code to a store before it shuts. The campaign is Ready’s first for since being appointed by the brand earlier this year.

Meanwhile, baby and toddler food brand Kiddylicious also asked Ready to create a gamified experience for their website. 

Aimed at mums of youngsters, the Snow Globe Surprise activation invites users to ‘shake’ an animated snow globe for the chance to win one of 50,000 prizes, including Kiddylicious goodie boxes and Christmas hampers. Each player gets five shakes per day.

Ready co-founder and digital director Jake Xu said: “Digital games and gamified experiences are a real hot topic right now, as brands seek to cut through the noise by offering customers fun, value-driven interactions. So it’s understandable that our clients are keen to take advantage of their benefits as part of their Christmas activity. 

It’s always busy for us in the run-up to Christmas, but this year has been particularly manic. At least it has helped us to get into the festive spirit nice and early!