Oak relaunches as Kaleido Grafik
Oak has relaunched as Kaleido Grafik
Same people, commitment, craft, heart, soul, curiosity, dedication – but with a new visual identity to better define the studio's growth, creative output and ethos.
The studio felt that the old Oak branding spoke more about our specialism in print and tactile graphic communications (which we do and love) but spoke far less about our passion and expertise in digital design and development. Our digital arm has opened up a lot of exciting opportunities this year and it was something we wanted to build on and communicate through more experiential branding and website design.
The aim was to create a more far-reaching visual identity, that better reflected our vibrant, experimental and playful attitude. During our annual work trip to Zürich, we stumbled on the word ‘Kaleido' and instantly felt an affiliation with it. The etymology of 'Kaleido' talks about observing the world differently – in a beautiful, ever-changing way. It's always moving, reimagining and reinventing. Never static.
About Kaleido Grafik
Founded in Switzerland, Kaleido Grafik is a Bristol based studio, made up of a passionate and dedicated team. Our offering is simple, we design meaningful brands and build robust websites.
The studio prides itself on delivering beautifully vivid ideas that spark change for the better. We creatively push every project we take on and ensure that the client always receives a design that is uniquely theirs. We obsess over the details and strive to ensure we deliver on budget and on time, which is why our clients feel in safe hands. Honest and open relationships always nurtures the best work.
With each project we begin by gaining a deeper understanding of the client; their audience, challenges and ambitions, which helps to instruct our creative thinking. Building on this, we develop ideas and tools that provide inspiring, meaningful and engaging solutions to enhance your business commercially. We love purpose-driven brands. Finally, we refine and hone until ready to test, artwork and deploy.
The studio welcomes projects of all sizes, for clients based locally and internationally, from start-ups and creative agencies through to global brands. At Kaleido Grafik we also love collaborating with agencies and studios looking to deliver technically challenging and brave digital products and services. We’ve recently worked with University of Oxford, Hiut Denim, National Trust, Nike and Ozone Coffee Roasters. Our work has been recognised by New York Magazine, The Guardian, Creative Review and The Design Business Association.
If you have a project in mind or are curious to find out more, we’d love to hear from you.
Watch our latest showreel at www.kaleidografik.com