image for It's a keeper: Wonderland wins work with KeepCup

It's a keeper: Wonderland wins work with KeepCup

Published on Thursday, 10th August 2017, contributed by Wonderland Communications

18-month old, Bristol-based agency Wonderland Communications is today celebrating with a round of cortados after landing a six-month contract with Melbourne-based KeepCup.

KeepCup, founded by Abigail Forsyth and her brother Jamie in 2009, design manufacture a range of reusable cups to encourage reuse. Wonderland’s work will focus on driving their behaviour change campaign to reduce the 7 million disposable cups that go to landfill in the UK every day. The campaign features news generation, sustainability comms, profiling, thought leadership and consumer & lifestyle PR.

Abigail Forsyth, KeepCup’s Managing Director said: “We’re very excited to be working with Wonderland Communications at such a pivotal moment in the reuse movement in the UK. We opened the doors to KeepCup’s UK office in 2012, at ground zero of the independent coffee scene. We are a consumer driven business, so we thank our customers for their many small acts of reuse and look forward to more people choosing to use a KeepCup over disposable cups. Working with Wonderland will give momentum to crucial conversations around reuse and enable more people to effect small, sustainable changes in their day-to-day lives.”

Alison Weir, Wonderland’s founder, added: “We’ve been huge fans of KeepCup for years. Their sustainable credentials, global ambition and stylistic, stripped-back design all make them the perfect fit for Wonderland. The Wonderland team thrive on working with brands with real purpose and KeepCup have this by the bucket-load. They’re a brand much-loved by conscious consumers. Our job is to help them maximise this through the mainstream. To communicate to people how needlessly wasteful the use of disposable cups is. How BIG the problem is. And why they need to start using (and loving) reusables instead. We can’t wait to get started.”  

Wonderland will work primarily with the strong in-house marketing team based in Melbourne, and General Manager of KeepCup UK, Chris Baker, who has just joined the company.