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Strategic Thinking to Creative Briefing

APG West Core Skills Training - Places going fast

Published on Tuesday, 30th May 2017

Due to oversubscription back in February, we are repeating the APG West’s outstanding two one-day Core Skills Courses. Day one on 3rd July is Strategic Thinking and day two, on 11th July is Better Briefing.

The course is for any agency or client strategist who wants to learn or validate the core craft skills of strategic planning and creative briefing. Your tutors are industry legends Merry Baskin and Michael Ellyatt, they will train you in the strategic skills essential to any client or agency, using a mixture of theory presentation, interactive exercises, real-world examples and takeaway toolkits. By the end of the course you will be equipped to tackle any brief or brand problem and present to senior managers with more confidence.

Here’s what some of the attendees said about it last time. Remember, these guys could be working for your competitors and prospects; don't get left behind...
"It will significantly improve the way that I start looking at problems and briefs" , Planner, Digital Agency

"The case studies and tools were great."  Planning Exec, Integrated Agency

"Just the right level of teaching and exercises" . Junior Planner, Design Agency

"Very good, informative sessions"  Junior Planner, Integrated Agency

"It will provide solid foundation and approach to future strategy planning giving more belief from senior management"  Marketing Manager, Client Co.

"Great, enjoyable and insightful"  Junior Creative Planner, Design Agency

Places are limited, 25% have gone already to the waiting list, so make sure you book early.  (link to website).

Venue: The Watershed, 1 Canons Road, Bristol BS1 5TX

Date: This is a two day course taking place on 3rd and 11th July

Time: 9.30 am – 5.30pm

Lunch and refreshments included

Pricing: £535 + VAT (includes 1 year APG membership worth £140)

To find out more and to book your place visit:


Call: Julie Atherton 07779594514