image for Client-agency relationships: Winning client commitment

Client-agency relationships: Winning client commitment

Published on Monday, 5th June 2017

Winning new clients can be time-consuming and costly, so it is imperative to ensure existing relationships run smoothly. At the heart of this is a detailed understanding of client expectations.

Join Professor Tim Hughes and Dr Mario Vafeas from UWE Bristol Business School at this Bristol Media event for essential insights from their latest research with clients. The event will be interactive and will cover:

  • Client expectations of agencies in a changing environment
  • Key factors that help or hinder client–agency relationships
  • A client-based perspective on how to be a partner, rather than just a supplier
  • Practical advice on how to refine agency processes to meet client needs
  • Awareness of how to win long-term commitment from the client

This half day workshop takes place on Tuesday 13th June from 0930-1300 at Paintworks Event Space.  Tickets are priced at £55+VAT for Bristol Media members and £80+VAT for non-members.


Professor Tim Hughes

Tim worked in senior marketing management roles at Heinz and Nestle before moving into financial services marketing at Skipton and Bristol & West Building Societies. He then ran his own marketing consultancy for seven years, working in the UK and internationally. The current focus of his research in marketing is on co-creation between creative agencies and their clients (with Dr Mario Vafeas). This has involved extensive research, followed by presentations and workshops with agencies and clients in the Bristol/Bath region. 

Dr Mario Vafeas

Dr Mario Vafeas is Senior Lecturer in Marketing at Bristol Business School (University of the West of England). His interest in the study of client-agency relationships began more than 10 years ago with his PhD. Besides academic publications, the research has led to a variety of knowledge-sharing initiatives with industry practitioners. Prior to entering the academic world in 2010, he worked on both the client (HJ Heinz and Harveys of Bristol) and agency side.

Places are limited and we do expect this to sell out quickly.  To book your place please email