Expansion into the Middle East with Samsung GE...
Flourish expands into Middle East with Samsung Gulf Electronics CRM pitch win.
Established international digital and direct agency Flourish has added the Samsung Gulf Electronics CRM account to its client list following a competitive four-way pitch.
The work will encompass digital CRM strategy and delivery, as well as creative across the entire consumer product portfolio including mobile, tablet, wearables, television, audio and home appliances.
The win also sees Flourish open its doors in Dubai, UAE - its second international office opened in the last two years. Flourish has big ambitions for the region and will be looking to add additional accounts in the coming months.
Securing the Samsung Gulf Electronics CRM account is part of Flourish’s broader global growth strategy, following the successful establishment of Flourish in Sydney, Australia.
Richard Hartson, Flourish’s Managing Director said: “This is a great win for Flourish and we’re delighted to be able to bring our experience of Samsung CRM, gained in the UK and in Australia to the Gulf region. By leveraging our knowledge across all three regions we can also drive greater efficiencies. In short, we really feel we have something unique to offer and can make a valuable contribution to the long-term success of Samsung Gulf Electronics CRM.”
Ali Ahmed, Head of Brand Management at Samsung Gulf Electronics, said: “We were impressed with Flourish’s CRM strength and proven experience in the UK and Australia. Their customer journey led approach resonated with our own CRM ambitions: to deliver smarter, more relevant and targeted communications.”
With its parent company based in the UK already working with Samsung in both the UK and Australia, Samsung Gulf Electronics will be able to draw on the deep CRM expertise of one of the UK’s leading Customer Journey agencies.
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